{"id":52993,"date":"2025-10-20T23:01:00","date_gmt":"2025-10-21T03:01:00","guid":{"rendered":"https:\/\/www.iwillteachyoutoberich.com\/?p=46439"},"modified":"2025-10-20T08:16:46","modified_gmt":"2025-10-20T12:16:46","slug":"landing-page-definition","status":"publish","type":"post","link":"https:\/\/www.iwillteachyoutoberich.com\/landing-page-definition\/","title":{"rendered":"How to Build a Landing Page That Converts (With Clear Examples)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"52993\" class=\"elementor elementor-52993\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c093f22 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"7c093f22\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78e4aeda\" data-id=\"78e4aeda\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4946e292 elementor-widget elementor-widget-text-editor\" data-id=\"4946e292\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>A good landing page serves one purpose: Converting website visitors into leads (and eventually buyers). It\u2019s your own digital bird feeder, attracting possible customers from all over to stick around and learn more about your offering.<\/p>\n<div class=\"wp-block-image size-full wp-image-22963\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-22963\" src=\"https:\/\/growthlab.com\/wp-content\/uploads\/2018\/03\/pasted-image-0-17.png\" alt=\"\" \/>\n<figcaption>s\/o <a href=\"https:\/\/growthlab.com\/how-i-went-from-200-to-700-email-subscribers-overnight\/\" target=\"_blank\" rel=\"noopener\">Mind Body Green<\/a><\/figcaption>\n<\/figure>\n<\/div>\n<p>It sounds simple \u2014 but when done right it can turn your website into a lead-generating machine. In fact, IWT\u2019s <a href=\"https:\/\/www.iwillteachyoutoberich.com\/blog\/how-to-make-money-fast\/\" target=\"_blank\" rel=\"noreferrer noopener\">most popular landing page<\/a> has converted almost 50,000 leads over its lifetime.<\/p>\n\n<p>It works like this:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Step 1: We send the page traffic.<\/li>\n<li>Step 2: Reader goes to the page.<\/li>\n<li>Step 3: We offer the reader a valuable product in exchange for their name and email.<\/li>\n<li>Step 4: Reader goes into our email funnel where they (hopefully) become buyers.<\/li>\n<\/ul>\n\n<p>And that\u2019s just ONE of our many landing pages. The best part? Once you have just one solid landing page done, it can produce you leads for years to come <em>without having to touch it.<\/em><\/p>\n\n<p>I want to show you how to do just that.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#1\">Landing page definition<\/a><\/li>\n<li><a href=\"#2\">Anatomy of a landing page<\/a>\n<ul>\n<li><a href=\"#3\">Headline<\/a><\/li>\n<li><a href=\"#4\">Offer<\/a><\/li>\n<li><a href=\"#5\">Benefits<\/a><\/li>\n<li><a href=\"#6\">Sign-up box<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#7\">Tools of the craft<\/a><\/li>\n<\/ul>\n\n<p>This article is going to give you a good introduction to an often confusing topic if you\u2019re a beginner entrepreneur.<\/p>\n\n<p>And if you\u2019re more seasoned, you might just want to stick around. You never know when you\u2019ll learn something new.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"1\">Landing page definition (aka why it\u2019s so damn important)<\/h2>\n\n<p>A landing page is simply a page on your site that readers \u201cland on\u201d when they click on a link.<\/p>\n\n<p>So any page on your website can <em>technically <\/em>be a landing page. However, not every page is specifically tailored to generate leads (aka email sign-ups aka the sweet, sweet life force that replenishes us all). That\u2019s what separates a \u201ctrue\u201d landing page from every other part of your site.<\/p>\n\n<p>Alas, the word \u201clanding page\u201d has become muddled over time like so many things in the online entrepreneurial world. You\u2019re going to hear a dozen different landing page definitions and different words for landing pages like splash page, squeeze page, whatever.<\/p>\n\n<p>When you distill all great landing pages down, though, you\u2019ll find that they all share one thing in common:<\/p>\n\n<p>A call to action<\/p>\n\n<p>If a landing page\u2019s goal is to turn visitors into leads, the call to action is the sign pointing them in the right direction.<\/p>\n\n<p>Though call to actions can get readers to comment or email you back, they\u2019re also used to get leads. So when you see a call to action directing the reader to sign up for something, you can bet that you\u2019re on a landing page.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"2\">What makes for a good landing page?<\/h2>\n\n<p>Welcome to Landing Page Anatomy 101. I\u2019m Professor Tran, but you can just call me Tony.<\/p>\n\n<p>(sits in chair backwards)<\/p>\n\n<p>Before you start standing on your desks shouting \u201cO captain! My captain!\u201d it\u2019s time for a pop quiz: What things are included in a good landing page?<\/p>\n\n<p>Is it good copy?<\/p>\n\n<p>A stellar call to action?<\/p>\n\n<p>Cute puppy GIFs to get your reader to click through?<\/p>\n<div class=\"wp-block-image size-full wp-image-22966\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-22966\" src=\"https:\/\/growthlab.com\/wp-content\/uploads\/2018\/03\/image1-3.gif\" alt=\"\" \/>\n<figcaption>Highest. Click through rate. EVER.<\/figcaption>\n<\/figure>\n<\/div>\n<p>There are <em>four <\/em>core elements that go into a winning landing page:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Headline<\/li>\n<li>Offer<\/li>\n<li>Benefits (or what they\u2019ll learn)<\/li>\n<li>Sign-up\/opt-in<\/li>\n<\/ol>\n\n<p>Let\u2019s take a look at this simple landing page now and break down the elements in it that make it work.<\/p>\n<div class=\"wp-block-image size-full wp-image-22958\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-22958\" src=\"https:\/\/growthlab.com\/wp-content\/uploads\/2018\/03\/pasted-image-0-14.png\" alt=\"\" \/>\n<figcaption>Courtesy of Danny Margulies, friend of the \u2018Lab and founder of <a href=\"https:\/\/freelancetowin.com\/\" target=\"_blank\" rel=\"noopener\">FreelanceToWin.com<\/a>.<\/figcaption>\n<\/figure>\n<\/div>\n<p>It\u2019s simple. It\u2019s straightforward. And most importantly, it <em>work<\/em><em>s<\/em> (more on that below)<em>.<\/em><\/p>\n\n<p>Let\u2019s find out why by breaking down each of the four winning elements involved. Be sure to take notes. You WILL be quizzed during this lecture.<\/p>\n\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66417bc elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"66417bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76ee39a\" data-id=\"76ee39a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93447d1 elementor-widget elementor-widget-text-editor\" data-id=\"93447d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Want to build a business that enables you to live YOUR Rich Life? Get my FREE guide on finding your first profitable idea.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">Want to build a business that enables you to live YOUR Rich Life? 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value=\"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/posts\/52993\"><input type=\"hidden\" name=\"url_referer\" value=\"http:\/\/www.iwillteachyoutoberich.com\/landing-page-definition\/\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-53519\" class=\"wpforms-submit\" data-alt-text=\"Sending...\" data-submit-text=\"Give Me My Free Guide\" aria-live=\"assertive\" value=\"wpforms-submit\">Give Me My Free Guide<\/button><\/div><\/form><\/div>  <!-- .wpforms-container --><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aeaeaea elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"aeaeaea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ff83f0\" data-id=\"1ff83f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-454e3d2 elementor-widget elementor-widget-text-editor\" data-id=\"454e3d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 id=\"3\">Element #1: Headline<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/growthlab.com\/wp-content\/uploads\/2018\/03\/pasted-image-0-16.png\" alt=\"pasted image 0 16\" \/><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Like any good blog post, YouTube video, or newspaper article, a compelling headline can mean the difference between your page gaining hundreds of leads a month OR gathering dust in the dark forgotten reaches of the internet where the Numa Numa guy lives.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Upworthy founder Peter Koechley once stressed the importance of good <a href=\"http:\/\/www.wired.com\/2013\/02\/tabloid-chic-the-rise-of-racy-headlines\/\" target=\"_blank\" rel=\"noreferrer noopener\">headlines to his company\u2019s strategy<\/a>:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:quote --><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cThe difference between a good headline and a bad headline can be just massive,\u201d he said. \u201cIt\u2019s not a rounding error. When we test headlines we see 20% difference, 50% difference, 500% difference. A really excellent headline can make something go viral.\u201d<\/p>\n<\/blockquote>\n<p><!-- \/wp:quote --><!-- wp:paragraph --><\/p>\n<p>We\u2019ve written about how <a href=\"https:\/\/growthlab.com\/ready-to-use-headline-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">GL crafts compelling headlines<\/a> before. So to help you out, here are 10 great headline formulas we\u2019ve used in our articles that you can STEAL for your landing pages.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul>\n<li><strong>Ask a question<\/strong>: <a href=\"https:\/\/growthlab.com\/what-would-you-tell-your-younger-self\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cWhat would you tell your younger self?\u201d<\/a><\/li>\n<li><strong>Give a command<\/strong>: <a href=\"https:\/\/growthlab.com\/go-where-the-fish-are\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cGo where the fish are\u201d<\/a><\/li>\n<li><strong>Use a \u201chow to\u201d headline<\/strong>: <a href=\"https:\/\/growthlab.com\/how-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cHow to drive traffic to your website\u201d<\/a><\/li>\n<li><strong>Tell a story:<\/strong> <a href=\"https:\/\/growthlab.com\/the-fast-cheap-way-i-started-my-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cThe fast, cheap way I started my online business\u201d<\/a><\/li>\n<li><strong>Make a list<\/strong>: <a href=\"https:\/\/growthlab.com\/100-things-you-need-to-know-to-start-a-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cThe 100 things you need to know to start a business\u201d<\/a><\/li>\n<li><strong>Announce news that\u2019s novel and relevant to the reader<\/strong>: <a href=\"https:\/\/growthlab.com\/new-free-guide-launch-your-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cNew free guide: Launch your online business\u201d<\/a><\/li>\n<li><strong>Make the headline time sensitive or urgent<\/strong>: <a href=\"https:\/\/growthlab.com\/ive-never-done-a-contest-like-this\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cI\u2019ve never done a contest like this\u201d<\/a><\/li>\n<li><strong>Be direct and address a pain<\/strong>: <a href=\"https:\/\/growthlab.com\/so-you-have-skills-how-do-you-get-paid-for-them\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cSo you have skills. How do you get paid for them?\u201d<\/a><\/li>\n<li><strong>Give the reader useful information<\/strong>: <a href=\"https:\/\/growthlab.com\/my-checklist-for-finding-a-profitable-business-idea\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cMy checklist for finding a profitable business idea\u201d<\/a><\/li>\n<li><strong>Create mystery<\/strong>: <a href=\"https:\/\/growthlab.com\/are-we-being-manipulated\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cAre we being manipulated?\u201d<\/a><\/li>\n<\/ul>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>POP QUIZ #1: Which headline formula did Danny use in his copy?<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>If you answered \u201c\u2018How to\u2019 headline\u201d you\u2019d be correct!<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>But that\u2019s not all that Danny does well in his landing page.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"4\">Element #2: Offer<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/growthlab.com\/wp-content\/uploads\/2018\/03\/Screen-Shot-2018-03-28-at-11.07.25-AM.png\" alt=\"Screen Shot 2018 03 28 at 11.07.25 AM\" \/><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>It\u2019s the Golden Rule of content: <strong>Always add value.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>People always want something in return. If you don\u2019t have anything to offer, they\u2019re not going to give their information to you.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Danny offered amazing value by showing viewers how they can make money through Elance. He then gave the reader a sense of urgency by writing that it\u2019s going to be for a limited time only. Awesome.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>So ask yourself, \u201cWhat can I offer my readers for my landing page?\u201d<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Your offer can come in the form of an <a href=\"https:\/\/growthlab.com\/information-product-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">information product<\/a> such as an e-book, an ultimate guide, a video, or other tools.<\/p>\n<figure class=\"wp-block-image aligncenter size-large wp-image-22961\">\n<figcaption>From <a href=\"https:\/\/www.iwillteachyoutoberich.com\/\" target=\"_blank\" rel=\"noopener\">IWT<\/a><\/figcaption>\n<\/figure>\n<p><!-- \/wp:image --><!-- wp:image {\"align\":\"center\",\"id\":22956,\"className\":\"size-full wp-image-22956\"} --><\/p>\n<figure class=\"wp-block-image aligncenter size-full wp-image-22956\"><img decoding=\"async\" class=\"wp-image-22956\" src=\"https:\/\/growthlab.com\/wp-content\/uploads\/2018\/03\/Screen-Shot-2018-03-29-at-9.19.48-AM.png\" alt=\"\" \/>\n<figcaption>s\/o <a href=\"https:\/\/tim.blog\/\" target=\"_blank\" rel=\"noopener\">Tim Ferriss<\/a><\/figcaption>\n<\/figure>\n<p><!-- \/wp:image --><!-- wp:image {\"align\":\"center\",\"id\":22960,\"className\":\"size-large wp-image-22960\"} --><\/p>\n<figure class=\"wp-block-image aligncenter size-large wp-image-22960\"><img decoding=\"async\" class=\"wp-image-22960\" src=\"https:\/\/growthlab.com\/wp-content\/uploads\/2018\/03\/Screen-Shot-2018-03-29-at-9.20.07-AM-1024x928.png\" alt=\"\" \/>\n<figcaption>s\/o <a href=\"https:\/\/nextvacay.com\/\" target=\"_blank\" rel=\"noopener\">Naveen Dittakavi<\/a><\/figcaption>\n<\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p>But I get it: You might be a completely new entrepreneur who doesn\u2019t think they have a flashy product to offer yet \u2026 but you actually do: Your newsletter. As long as you\u2019re selling your reader on the <em>benefits <\/em>of your newsletter, they\u2019ll opt in.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Which brings us to\u2026<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"5\">Element #3: Benefits (What they\u2019ll learn)<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph {\"align\":\"center\"} --><\/p>\n<p class=\"has-text-align-center\"><img decoding=\"async\" src=\"https:\/\/growthlab.com\/wp-content\/uploads\/2018\/03\/Screen-Shot-2018-03-28-at-11.56.22-AM.png\" alt=\"Screen Shot 2018 03 28 at 11.56.22 AM\" width=\"700\" \/><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>So you have your offer \u2026 but why should I care? What is your e-book\/mini-course\/podcast going to do for ME?<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>This is when you show them the <em>benefits <\/em>of giving their name and email address to you.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>As the old marketing maxim goes:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>\u201cBuyers don\u2019t want a new bed. Buyers want a <em>good night&#8217;s sleep<\/em>.\u201d<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>This is the key difference between selling a feature and selling a benefit.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>POP QUIZ #2: What\u2019s wrong with the following benefit?<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u201cMy course is a three-month fitness program.\u201d<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Answer: That\u2019s just a <em>feature<\/em>. No one cares if you have a three-month fitness course. What they care about is what your offer will do for them.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Instead, if you said, \u201cMy course will give you washboard abs in just three months!\u201d then you\u2019ve painted a picture. Your offer pops off the page, grabs the reader by the lapels, and says, \u201cSign up now! Beach season is three months away!!!\u201d<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"align\":\"center\"} --><\/p>\n<p class=\"has-text-align-center\">Here are some other examples of features versus benefits:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"align\":\"center\"} --><\/p>\n<p class=\"has-text-align-center\"><img decoding=\"async\" src=\"https:\/\/growthlab.com\/wp-content\/uploads\/2018\/03\/pasted-image-0-15.png\" alt=\"pasted image 0 15\" \/><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>In the end, remember to show don\u2019t tell. Give the readers a picture of what will happen when they get your offer. Doing so will have them clamoring to sign up for your list.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Speaking of which&#8230;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-06670e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"06670e3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db10438\" data-id=\"db10438\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bfcb46 elementor-widget elementor-widget-qi_addons_for_elementor_wp_forms\" data-id=\"4bfcb46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_wp_forms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-wp-forms\">\n\t<div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-53534\"><form id=\"wpforms-form-53534\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"53534\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/wp-json\/wp\/v2\/posts\/52993\" data-token=\"edc9d68f60dbf13ada07d3e9d9dccbf3\" data-token-time=\"1779992254\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-53534-field_18-container\" 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data-field-type=\"name\" data-field-id=\"10\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-53534-field_10\">First Name <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-53534-field_10\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][10]\" placeholder=\"First Name\" required><\/div><div id=\"wpforms-53534-field_11-container\" class=\"wpforms-field wpforms-field-email\" data-field-type=\"email\" data-field-id=\"11\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-53534-field_11\">Email <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-53534-field_11\" class=\"wpforms-field-medium wpforms-field-required\" data-rule-restricted-email=\"1\" name=\"wpforms[fields][11]\" placeholder=\"Email Address\" spellcheck=\"false\" required><\/div><div id=\"wpforms-53534-field_19-container\" class=\"wpforms-field wpforms-field-html\" data-field-type=\"html\" data-field-id=\"19\"><div id=\"wpforms-53534-field_19\">When you sign up, I'm also going to send you my newsletter full of my best money advice for free.<\/div><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"53534\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/posts\/52993\"><input type=\"hidden\" name=\"url_referer\" value=\"http:\/\/www.iwillteachyoutoberich.com\/landing-page-definition\/\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-53534\" class=\"wpforms-submit\" data-alt-text=\"Sending...\" data-submit-text=\"Get My Mini Course\" aria-live=\"assertive\" value=\"wpforms-submit\">Get My Mini Course<\/button><img decoding=\"async\" src=\"https:\/\/www.iwillteachyoutoberich.com\/wp-content\/plugins\/wpforms\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Loading\"><\/div><\/form><\/div>  <!-- .wpforms-container --><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e198703 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"e198703\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a49f9fa\" data-id=\"a49f9fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fb3fba elementor-widget elementor-widget-text-editor\" data-id=\"1fb3fba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 id=\"6\">Element #4: Sign-up\/opt-in<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"align\":\"center\"} --><\/p>\n<p class=\"has-text-align-center\"><img decoding=\"async\" src=\"https:\/\/growthlab.com\/wp-content\/uploads\/2018\/03\/pasted-image-0-11.png\" alt=\"pasted image 0 11\" \/><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The opt-in area is possibly the most crucial part of your landing page. How else are you going to generate leads?<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"align\":\"center\",\"id\":22967,\"className\":\"size-full wp-image-22967\"} --><\/p>\n<figure class=\"wp-block-image aligncenter size-full wp-image-22967\"><img decoding=\"async\" class=\"wp-image-22967\" src=\"https:\/\/growthlab.com\/wp-content\/uploads\/2018\/03\/image12.gif\" alt=\"\" \/>\n<p>\u00a0<\/p>\n<figcaption>Fine, I guess that\u2019s ANOTHER way.<\/figcaption>\n<\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p>There are a few best practices to keep in mind when constructing your opt-in form:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul>\n<li><strong>Keep it simple. <\/strong>You only need a little info from your reader to turn them into a lead. Don\u2019t run the mistake of asking for first and last name, email address, home address, phone number, date of birth, social security, most embarrassing moment in middle school, and body fat percentage. Just the first name and email address will do (like Danny).<\/li>\n<li><strong>Keep it visible. <\/strong>Your opt-in form should be one of the first things you see on your landing page. Don\u2019t make the mistake of burying it under a mountain of text (unless you\u2019re providing value that entire time). The specific placement of the form doesn\u2019t matter as much as being able to see it.<\/li>\n<li><strong>Keep it clear. <\/strong>Be playful when it comes to the header and button copy. Swapping out the word \u201csubmit\u201d for something more engaging on your button can actually <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/6737\/don-t-submit-to-landing-page-button-text.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">increase your conversion by 25% &#8211; 30%<\/a>. Notice how Danny (from <a href=\"https:\/\/freelancetowin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">FreelanceToWin<\/a>) does it. He chose to take the position of the reader with his copy, resulting in a more fun and engaging opt-in form.<\/li>\n<\/ul>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>You\u2019re going to discover that you can break these rules as you go along in your entrepreneurial journey. For now, they\u2019re good tips to keep in mind when creating your opt-in form.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2 id=\"7\">Tools of the craft<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>You don\u2019t have to be a programming wizard to create a landing page or opt-in form. There are plenty of platforms available for entrepreneurs to start gathering leads <em>today.<\/em><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>We\u2019ve included a great list of these tools below. Most of these services have a monthly pricing plan \u2014 but you\u2019ll also be able to leverage their free trials so you can get a feel for each.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list {\"ordered\":true} --><\/p>\n<ol>\n<li><strong><a href=\"https:\/\/www.leadpages.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leadpages<\/a><\/strong><strong>. <\/strong>This incredibly popular service is the same platform Danny used to create the simple but effective landing page above. Very intuitive and easy to use.<\/li>\n<li><strong><a href=\"https:\/\/instapage.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instapage<\/a><\/strong><strong>. <\/strong>A very powerful platform to create landing pages. Also easy to use with its drag-and-drop page customization.<\/li>\n<li><strong><a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MailChimp<\/a><\/strong><strong>. <\/strong>Though they\u2019re more known for their email newsletter services, MailChimp recently unrolled a landing pages platform. This is the cheapest option on the list.<\/li>\n<li><strong><a href=\"https:\/\/unbounce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unbounce<\/a><\/strong><strong>. <\/strong>This is a more nuanced platform, but powerful if you want to get into the weeds with your landing pages.<\/li>\n<\/ol>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>In the beginning, you don\u2019t need that many landing pages. One to five landing pages should be good as you\u2019re still finding your first leads.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>However, as your company grows, so will the amount of landing pages you need. HubSpot looked into how landing pages affect lead generation. They found businesses see a <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33756\/why-you-yes-you-need-to-create-more-landing-pages.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">55% spike in lead generation<\/a> when they have 10+ landing pages.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>For now, just choose one and play around with it. The important thing is just having a solid landing page finished.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2>What now?<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>So you\u2019ve built your landing page using the tools and anatomy guidelines outlined above.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Congrats! You have your very first landing page.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>From here, landing pages can be used in a number of ways, including affiliate marketing and even event sign-ups.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>However, many entrepreneurs leverage landing pages in pay-per-click ads on sites like Facebook, Google, Twitter, or YouTube. After buying an ad via Google Adwords, Facebook Ads, or whatever, you link the ad to send readers straight to your landing page.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>That\u2019s what Danny did for his page when he bought out this Facebook Ad:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"align\":\"center\"} --><\/p>\n<p class=\"has-text-align-center\"><img decoding=\"async\" src=\"https:\/\/growthlab.com\/wp-content\/uploads\/2018\/03\/pasted-image-0-12.png\" alt=\"pasted image 0 12\" \/><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>It\u2019s a small unassuming ad \u2014 but was it effective?<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>POP QUIZ #3: How many subscribers do you think he got within a week?<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>One or three?<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>A dozen?<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Danny got <strong>100 subscribers in one week with 10 converting into paying customers.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>And it all started with this simple landing page.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"align\":\"center\"} --><\/p>\n<p class=\"has-text-align-center\"><img decoding=\"async\" src=\"https:\/\/growthlab.com\/wp-content\/uploads\/2018\/03\/pasted-image-0-14.png\" alt=\"pasted image 0 14\" \/><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>But you shouldn\u2019t stop at your landing page \u2014 which is why we want to offer you something that will 10x your marketing strategy:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>The Ultimate Guide to Digital Marketing<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Our founder, Ramit Sethi, spent over a decade using digital marketing to grow <a href=\"https:\/\/www.iwillteachyoutoberich.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">IWillTeachYouToBeRich.com<\/a> to over one million readers per month. He used proven systems to get there.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>In this ultimate guide, Ramit will show you the same systems:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul>\n<li><strong>Who <\/strong>are the digital marketing experts he\u2019s studied (and you should, too)<\/li>\n<li><strong>What <\/strong>are the exact digital marketing strategies he\u2019s used to grow his blog to a million readers per month<\/li>\n<li><strong>Why <\/strong>you can\u2019t ignore these tools \u2014 even if you write amazing material, if nobody knows about it, it\u2019s worthless<\/li>\n<li><strong>When <\/strong>to use each of these digital marketing strategies (Hint: some of them may not be for you right now, and that\u2019s good!)<\/li>\n<li><strong>How <\/strong>to start using them today for free or with minimal investment.<\/li>\n<\/ul>\n<p><!-- \/wp:paragraph --><!-- wp:shortcode --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84dc487 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"84dc487\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-988ee2c\" data-id=\"988ee2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8efc6a elementor-widget elementor-widget-text-editor\" data-id=\"a8efc6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Want to build a business that enables you to live YOUR Rich Life? Get my FREE guide on finding your first profitable idea.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">Want to build a business that enables you to live YOUR Rich Life? 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We\u2019ll show you the definition and systems to build a great landing page today. <\/p>\n","protected":false},"author":8,"featured_media":124056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"_lmt_disableupdate":"no","_lmt_disable":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[223],"class_list":["post-52993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-start-a-business"],"acf":[],"aioseo_notices":[],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/posts\/52993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/comments?post=52993"}],"version-history":[{"count":0,"href":"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/posts\/52993\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/media\/124056"}],"wp:attachment":[{"href":"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/media?parent=52993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/categories?post=52993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}