{"id":53009,"date":"2024-08-05T07:58:16","date_gmt":"2024-08-05T11:58:16","guid":{"rendered":"https:\/\/www.iwillteachyoutoberich.com\/?p=46240"},"modified":"2025-04-28T10:36:11","modified_gmt":"2025-04-28T14:36:11","slug":"copywriter-definition","status":"publish","type":"post","link":"https:\/\/www.iwillteachyoutoberich.com\/copywriter-definition\/","title":{"rendered":"Copywriter: Definition, Skills, and How to Get Started"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"53009\" class=\"elementor elementor-53009\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f9ff71 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"9f9ff71\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62a9307\" data-id=\"62a9307\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-208f9e7 elementor-widget elementor-widget-text-editor\" data-id=\"208f9e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In this post, we\u2019ll dive into the basics of copywriting and how to get started. If you\u2019re looking for a more advanced guide, check out my other posts on copywriting:\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.iwillteachyoutoberich.com\/how-to-become-a-copywriter\/\"><span style=\"font-weight: 400;\">How To Become A Highly Paid Copywriter in 2024 (With No Experience)<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.iwillteachyoutoberich.com\/how-to-write-copy\/\"><span style=\"font-weight: 400;\">How to Write Copy That\u2019ll Blow Your Readers\u2019 Minds<\/span><\/a><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e414d0e elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"e414d0e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f7a995\" data-id=\"6f7a995\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1498304 elementor-widget elementor-widget-heading\" data-id=\"1498304\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a copywriter?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2645508 elementor-widget elementor-widget-text-editor\" data-id=\"2645508\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A copywriter is someone who produces written content (i.e., copy) for a living. The content they write is typically trying to sell something (though this isn\u2019t always the case), and can include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales pages. This is a single page on a website that\u2019s dedicated to selling a product. Some of the <\/span><a href=\"https:\/\/www.iwillteachyoutoberich.com\/best-sales-pages\/\"><span style=\"font-weight: 400;\">best sales pages<\/span><\/a><span style=\"font-weight: 400;\"> from our site iwillteachyoutoberich.com have converted more than $100,000 in sales in a single week.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email funnels. A series of emails to help connect with your reader and sell your product. Doing it well can result in <\/span><a href=\"https:\/\/www.iwillteachyoutoberich.com\/6-layer-funnel-design-how-to-build-6-and-7-figure-email-funnels\/\"><span style=\"font-weight: 400;\">seven-figure sales<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Landing pages. These are pages on your site that a reader \u201clands\u201d on after clicking a link. Typically, they include a call to sign up for a newsletter and <\/span><a href=\"https:\/\/www.iwillteachyoutoberich.com\/landing-page-definition\/\"><span style=\"font-weight: 400;\">help generate leads.<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blog posts \/ articles. Free content on your site that serves one purpose: <\/span><a href=\"https:\/\/www.iwillteachyoutoberich.com\/the-ultimate-guide-to-remarkable-content\/\"><span style=\"font-weight: 400;\">To educate and\/or entertain your readers.<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media posts. Contrary to popular belief, sending off that tweet or Instagram post isn\u2019t all memes and cat GIFs.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Case studies. This is an article that\u2019s a detailed look at an event or person. That can be a product launch, a business opening, or <\/span><a href=\"https:\/\/www.iwillteachyoutoberich.com\/case-study-how-joyce-created-a-1000-product-in-less-than-a-week\/\"><span style=\"font-weight: 400;\">how someone made a $1,000 product in one week<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66c76ce elementor-widget elementor-widget-text-editor\" data-id=\"66c76ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; text-align: center; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 415px; height: 132px;\"><img fetchpriority=\"high\" decoding=\"async\" style=\"margin-left: 0px; margin-top: 0px;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfycRkzGXqw7LbKKtyDAojwLqrAneXHUnKBIoLiyYT1GGv2W__yWc3VQupEoJotd-aytizv8md74W01G3_ua0X1bWjfQ_MbjmgyxrLlZNyPjjcnDHY2QKwbya4_ybBksXruslhbRt8Vr0smUvMgqNem3pI?key=KnIQ7JW2epCjN_sspyNSTw\" width=\"415\" height=\"132\" \/><\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: center; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The more unnecessary quotation marks there are, the better the copy is \u2026 right?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af4e3ff elementor-widget elementor-widget-text-editor\" data-id=\"af4e3ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When you develop the skills required to become a good copywriter, you\u2019ll be able to draw in more traffic and boost your profits as a result.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Copywriting helped me turn my tiny blog which I started in my dorm room in college into a traffic powerhouse after studying the masters of copywriting.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff0b036 elementor-widget elementor-widget-text-editor\" data-id=\"ff0b036\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 598px; height: 826px;\"><img decoding=\"async\" style=\"margin-left: 0px; margin-top: 0px;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXda9f61aP_FXK0iDvc6QkCjDnT8SvVAjNnpTzjenbAuyk_4oZIXB2N6zN3JXGNKrFZ0eZqCg9ceGN1cSeczdGYPgxT7yULpEkNuMrO4P7yUxtCAFdBgVVy-YnDiEtqsz8dzVu8w9nwNeY7gnfcWm36SDllv?key=KnIQ7JW2epCjN_sspyNSTw\" width=\"598\" height=\"826\" \/><\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: center; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">My revenue has increased since honing my copywriting skills.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-001d6c7 elementor-widget elementor-widget-text-editor\" data-id=\"001d6c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Moral of the story: Don\u2019t sleep on copywriting. If you\u2019re willing to put in the effort to learn the craft, you\u2019ll have a marketable skill that\u2019ll be attractive to any business owner looking to boost profits \u2014 especially if that business owner is you.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f5ab42 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"2f5ab42\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d94412\" data-id=\"2d94412\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b6c7ca elementor-widget elementor-widget-heading\" data-id=\"6b6c7ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 copywriting skills you need to master<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95ee431 elementor-widget elementor-widget-text-editor\" data-id=\"95ee431\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Here are the five essential copywriting skills you need to master:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dbcbac elementor-widget elementor-widget-heading\" data-id=\"0dbcbac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Focusing on the reader<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d676cd elementor-widget elementor-widget-text-editor\" data-id=\"0d676cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is the most important rule for a copywriter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine you just met someone at a party so you strike up a conversation. Immediately, they jump into a story about themselves and their life and all the things that they want. The conversation soon turns into a monologue while you can\u2019t get a word in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ugh, doesn\u2019t feel good does it? You\u2019re on the verge of muttering something about accidentally leaving your stove on at home and heading out the door.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now imagine you meet someone else at this party. This person asks you about your life: What do you do? Who do you know here? Are you enjoying the party? As you talk, they listen closely to what you say and respond to everything with thoughtful consideration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This feels fantastic! It really seems like this person really knows and is connecting with you even though you just met.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is the importance of focusing on your reader. When you make the copy about yourself and what you can do, you fall victim to \u201cI, I, I Syndrome.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a good example of that:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b993663 elementor-widget elementor-widget-text-editor\" data-id=\"b993663\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; text-align: center; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 558px; height: 186px;\"><img decoding=\"async\" style=\"margin-left: 0px; margin-top: 0px;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfgpB13acaq2D-PyRNtrK75aqAqjQSeqDvzCikVL8j1DPDAdvSDkD4-krdpYkaHs4YF9kCWsm6KN55S390Ese0m8xpmKP6b3LOUaK6I9w6qULG1qLR8hPtCIpJWimtYGfRLY8MSYPFtZlviiWNKEhMC4SNJ?key=KnIQ7JW2epCjN_sspyNSTw\" width=\"558\" height=\"186\" \/><\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: center; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">This kills the sales. Honestly, who cares what you can provide. What\u2019s in it for me, the customer? <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2f9903 elementor-widget elementor-widget-text-editor\" data-id=\"d2f9903\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Bad writers make it about themselves. Good writers make it about what the reader cares about \u2014 which brings us to \u2026<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b1ef7c elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"8b1ef7c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba47e14\" data-id=\"ba47e14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f68014 elementor-widget elementor-widget-heading\" data-id=\"1f68014\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Highlighting the benefits instead of talking about the features\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-271523d elementor-widget elementor-widget-text-editor\" data-id=\"271523d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What do you have to offer to the reader? More importantly, why should they care about what you have to offer?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the old marketing maxim goes:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26ece83 elementor-widget elementor-widget-text-editor\" data-id=\"26ece83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u201cBuyers don\u2019t want a new bed. Buyers want a good night\u2019s sleep.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-103902a elementor-widget elementor-widget-text-editor\" data-id=\"103902a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A new bed is just a feature \u2014 but a good night\u2019s sleep is something the reader wants.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at another example:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ba8815 elementor-widget elementor-widget-text-editor\" data-id=\"8ba8815\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u201cThis e-book is a 6-week course on personal finance.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-505da0f elementor-widget elementor-widget-text-editor\" data-id=\"505da0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Boring. Now think. What would the benefits of something like this be like?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-259b11f elementor-widget elementor-widget-text-editor\" data-id=\"259b11f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A few good answers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cThis e-book helps you save money passively so it\u2019s pain-free!\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cYou\u2019ll learn how to optimize your credit cards so you get rewards like first-class plane tickets.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cCrush your debt with an easy 5-step system.\u201d<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fed9ba9 elementor-widget elementor-widget-text-editor\" data-id=\"fed9ba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Here are some other examples of features versus benefits:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a68455 elementor-widget elementor-widget-text-editor\" data-id=\"6a68455\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span id=\"docs-internal-guid-a0cb62ec-7fff-84f5-ec2c-5edc82a5ec0c\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\"><span style=\"border-width: initial; border-style: none; display: inline-block; overflow: hidden; width: 606px; height: 259px;\"><img loading=\"lazy\" decoding=\"async\" style=\"margin-left: 0px; margin-top: 0px;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdsHO8MMJF-CR44LfIEMhcvuCpe7E1ZXEK3fcpF1TYI4LsFH0SPRj8jADY3VAPeY1KcUabtXj1VnkDaJEJ0rCj-P_Lza9luPKjOzu7znlDhPp2b-Zl3wD-NcLVNfCrRg1O8y-1BWZ2EA8LYismhIZTTdPYH?key=KnIQ7JW2epCjN_sspyNSTw\" alt=\"pasted image 0 2\" width=\"606\" height=\"259\" \/><\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4916be elementor-widget elementor-widget-text-editor\" data-id=\"d4916be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the end, remember to show, don&#8217;t tell. Give the readers a picture of what will happen when they get your offer.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c431113 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"c431113\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de57fb9\" data-id=\"de57fb9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-672b3cb elementor-widget elementor-widget-heading\" data-id=\"672b3cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Talking like a human<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51047e6 elementor-widget elementor-widget-text-editor\" data-id=\"51047e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ernest Hemingway famously feuded with fellow writer William Faulkner, in which he laid down one of the sickest literary burns of all time: \u201cPoor Faulkner. Does he really think big emotions come from big words?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Copywriters should get those words tattooed on their arms. Too often beginners think that big words and complicated sentences show readers how smart they are. In reality, it\u2019s an easy way to alienate and confuse them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use common words and stories when you write.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good way to do this is with the \u201cBar Stool Test.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine you\u2019re at a bar with your buddies. Over a beer, he asks you about your fitness coaching business. Which would you say?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">(A) \u201cI motivate individuals to reach their fullest potential by maximizing and optimizing their muscle growth and cardiovascular health.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">(B) \u201cI help clients get six-pack abs just in time for beach season.\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Obviously option B \u2014 unless you want to get some weird looks from your friend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Write the same way you talk. If you wouldn\u2019t say it to your buddy at a bar, don\u2019t say it in your copy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have you read my NYT Bestselling book yet? If not, watch this 10 minute summary while you\u2019re here!\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a32b482 elementor-widget elementor-widget-video\" data-id=\"a32b482\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=zAtRt8EU6fg&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b72afbe elementor-widget elementor-widget-text-editor\" data-id=\"b72afbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Or, download the first chapter right to your device: <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ffdaec elementor-widget elementor-widget-qi_addons_for_elementor_wp_forms\" data-id=\"3ffdaec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_wp_forms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-wp-forms\">\n\t<div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-53529\"><form id=\"wpforms-form-53529\" class=\"wpforms-validate wpforms-form\" data-formid=\"53529\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/wp-json\/wp\/v2\/posts\/53009\" data-token=\"7f28716b04ece2336b53308f30a5e769\" data-token-time=\"1779990356\"><noscript class=\"wpforms-error-noscript\">Please enable 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aria-live=\"assertive\" value=\"wpforms-submit\">Download My Free First Chapter<\/button><\/div><\/form><\/div>  <!-- .wpforms-container --><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e4e1b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"2e4e1b6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8292852\" data-id=\"8292852\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-849bb9a elementor-widget elementor-widget-heading\" data-id=\"849bb9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Researching both your audience, and your craft<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c07fe0 elementor-widget elementor-widget-text-editor\" data-id=\"3c07fe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Let&#8217;s begin by examining who your audience really is and what they care about.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6af5236 elementor-widget elementor-widget-heading\" data-id=\"6af5236\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Your audience<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04335f5 elementor-widget elementor-widget-text-editor\" data-id=\"04335f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Remember how we said to focus on the reader? Find out their pain points. What are their likes and dislikes? What do they struggle with day in and day out, and why are you the one to solve those problems for them?<\/span><\/p><p><span style=\"font-weight: 400;\">Good copy is crafted before you even pull up the word document \u2014 and it all starts with customer research. Here are some quick resources you can use:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/growthlab.com\/how-to-write-copy\/\"><span style=\"font-weight: 400;\">How to write copy that\u2019ll blow your readers\u2019 minds<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.youtube.com\/watch?v=S4mLTKvvqdo\"><span style=\"font-weight: 400;\">How I do my market research<\/span><\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee90053 elementor-widget elementor-widget-heading\" data-id=\"ee90053\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Your craft<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1faa46e elementor-widget elementor-widget-text-editor\" data-id=\"1faa46e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Good copywriters are good readers.<\/p><p>And even though you\u2019ll never have a master like David Ogilvy or Tony Ho Tran there to help, you DO have access to their writings.<\/p><p>If you\u2019re new to this and don\u2019t know where to start, don\u2019t worry. Here\u2019s my curated list of the\u00a0<a href=\"https:\/\/www.iwillteachyoutoberich.com\/copywriting-books\/\">20 best copywriting books<\/a>\u00a0you need on your shelf.<\/p><p>Also, check out this video where I break down three of my favorite copywriting books.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e15ec0 elementor-widget elementor-widget-video\" data-id=\"0e15ec0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/embed\\\/Gpidqk-Z_Xo&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe1de0d elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"fe1de0d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31f8578\" data-id=\"31f8578\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-370c58a elementor-widget elementor-widget-heading\" data-id=\"370c58a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Constantly practice<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4cd60e elementor-widget elementor-widget-text-editor\" data-id=\"d4cd60e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Here\u2019s the secret to copywriting that no one will ever tell you: It\u2019s all about iteration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Copywriting is a skill, just like playing an instrument and learning a new language. The more you do it, the better at it you\u2019ll get.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll never hear other websites talk about it. It\u2019s not sexy. It\u2019s boring. BUT how much you write copy and put in the research for it will determine how good you are.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16f1d1a elementor-widget elementor-widget-shortcode\" data-id=\"16f1d1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<section data-elementor-type=\"section\" data-elementor-id=\"106496\" class=\"elementor elementor-106496\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51156e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"51156e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e992b0\" data-id=\"4e992b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1b51f67 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"1b51f67\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fa237b9\" data-id=\"fa237b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b341c44 elementor-widget elementor-widget-heading\" data-id=\"b341c44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-large\">If you like this post, you'd love my Ultimate Guide to Remarkable Content<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccbe91b elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"ccbe91b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"193\" height=\"300\" src=\"https:\/\/www.iwillteachyoutoberich.com\/wp-content\/uploads\/2024\/06\/UG-to-Remarkable-Content-ts-193x300.png\" class=\"attachment-medium size-medium wp-image-106722\" alt=\"UG to Remarkable Content\" srcset=\"https:\/\/www.iwillteachyoutoberich.com\/wp-content\/uploads\/2024\/06\/UG-to-Remarkable-Content-ts-193x300.png 193w, https:\/\/www.iwillteachyoutoberich.com\/wp-content\/uploads\/2024\/06\/UG-to-Remarkable-Content-ts.png 610w\" sizes=\"(max-width: 193px) 100vw, 193px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5130b32 elementor-widget elementor-widget-text-editor\" data-id=\"5130b32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It&#8217;s one of the best things I&#8217;ve published (and 100% free), just tell me where to send it:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85bbeee elementor-widget elementor-widget-qi_addons_for_elementor_wp_forms\" data-id=\"85bbeee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_wp_forms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-wp-forms\">\n\t<div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-53567\"><form id=\"wpforms-form-53567\" class=\"wpforms-validate wpforms-form\" data-formid=\"53567\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/wp-json\/wp\/v2\/posts\/53009\" data-token=\"8a3d6937c39f15f1ce685439c41a2c56\" data-token-time=\"1779990356\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-53567-field_18-container\" class=\"wpforms-field wpforms-field-hidden\" data-field-type=\"hidden\" data-field-id=\"18\"><input type=\"hidden\" id=\"wpforms-53567-field_18\" 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value=\"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/posts\/53009\"><\/div><div id=\"wpforms-53567-field_13-container\" class=\"wpforms-field wpforms-field-hidden\" data-field-type=\"hidden\" data-field-id=\"13\"><input type=\"hidden\" id=\"wpforms-53567-field_13\" name=\"wpforms[fields][13]\" value=\"53567\"><\/div><div id=\"wpforms-53567-field_15-container\" class=\"wpforms-field wpforms-field-hidden\" data-field-type=\"hidden\" data-field-id=\"15\"><input type=\"hidden\" id=\"wpforms-53567-field_15\" name=\"wpforms[fields][15]\" value=\" \/ UG to Remarkable Content\"><\/div><div id=\"wpforms-53567-field_14-container\" class=\"wpforms-field wpforms-field-hidden\" data-field-type=\"hidden\" data-field-id=\"14\"><input type=\"hidden\" id=\"wpforms-53567-field_14\" name=\"wpforms[fields][14]\" value=\"{entry_page}\"><\/div><div id=\"wpforms-53567-field_20-container\" class=\"wpforms-field wpforms-field-html\" data-field-type=\"html\" data-field-id=\"20\"><div id=\"wpforms-53567-field_20\"><strong>If you like this post, you'd love my Ultimate Guide to Remarkable Content<\/strong><\/div><\/div><div id=\"wpforms-53567-field_21-container\" class=\"wpforms-field wpforms-field-html\" data-field-type=\"html\" data-field-id=\"21\"><div id=\"wpforms-53567-field_21\">It\u2019s one of the best things I\u2019ve published (and 100% free), just tell me where to send it:\r\n<\/div><\/div><div id=\"wpforms-53567-field_10-container\" class=\"wpforms-field wpforms-field-name\" data-field-type=\"name\" data-field-id=\"10\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-53567-field_10\">First Name <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-53567-field_10\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][10]\" placeholder=\"First Name\" required><\/div><div id=\"wpforms-53567-field_11-container\" class=\"wpforms-field wpforms-field-email\" data-field-type=\"email\" data-field-id=\"11\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-53567-field_11\">Email <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-53567-field_11\" class=\"wpforms-field-medium wpforms-field-required\" data-rule-restricted-email=\"1\" name=\"wpforms[fields][11]\" placeholder=\"Email Address\" spellcheck=\"false\" required><\/div><div id=\"wpforms-53567-field_19-container\" class=\"wpforms-field wpforms-field-html\" data-field-type=\"html\" data-field-id=\"19\"><div id=\"wpforms-53567-field_19\">Along with the guide, I'll also send you my Insiders newsletter where I share other exclusive content that's not on the blog.<\/div><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"53567\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/posts\/53009\"><input type=\"hidden\" name=\"url_referer\" value=\"http:\/\/www.iwillteachyoutoberich.com\/copywriter-definition\/\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-53567\" class=\"wpforms-submit\" data-alt-text=\"Sending...\" data-submit-text=\"Send me the guide!\" aria-live=\"assertive\" value=\"wpforms-submit\">Send me the guide!<\/button><\/div><\/form><\/div>  <!-- .wpforms-container --><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fd482ad elementor-hidden-mobile\" data-id=\"fd482ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb86639 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"cb86639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"950\" src=\"https:\/\/www.iwillteachyoutoberich.com\/wp-content\/uploads\/2024\/06\/UG-to-Remarkable-Content-ts.png\" class=\"attachment-medium_large size-medium_large wp-image-106722\" alt=\"UG to Remarkable Content\" srcset=\"https:\/\/www.iwillteachyoutoberich.com\/wp-content\/uploads\/2024\/06\/UG-to-Remarkable-Content-ts.png 610w, https:\/\/www.iwillteachyoutoberich.com\/wp-content\/uploads\/2024\/06\/UG-to-Remarkable-Content-ts-193x300.png 193w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A copywriter uses their words to get inside the reader\u2019s head and get them to buy. Here\u2019s a breakdown of what exactly they do and the skills needed to become one.<\/p>\n","protected":false},"author":8,"featured_media":93551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"_lmt_disableupdate":"no","_lmt_disable":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[223],"class_list":["post-53009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-start-a-business"],"acf":[],"aioseo_notices":[],"modified_by":"ljknoll95@gmail.com","_links":{"self":[{"href":"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/posts\/53009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/comments?post=53009"}],"version-history":[{"count":0,"href":"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/posts\/53009\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/media\/93551"}],"wp:attachment":[{"href":"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/media?parent=53009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/categories?post=53009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}