{"id":53061,"date":"2023-01-21T02:43:08","date_gmt":"2023-01-21T06:43:08","guid":{"rendered":"https:\/\/www.iwillteachyoutoberich.com\/?p=45993"},"modified":"2025-04-04T11:44:49","modified_gmt":"2025-04-04T15:44:49","slug":"copywriting-books","status":"publish","type":"post","link":"https:\/\/www.iwillteachyoutoberich.com\/copywriting-books\/","title":{"rendered":"Top 20 Copywriting Books Every Direct Response Copywriter Should Own"},"content":{"rendered":"\t\t
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Whether you\u2019re still finding your business idea or you\u2019re writing your 15th sales page, there\u2019s always more to learn from the best copywriting books. Which is why here at IWT we have a stack of what we believe are the best books on copywriting, which, if done well, can mean the difference between a dud and a six-figure launch.<\/p>\n

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Don\u2019t believe us? Just check out our post on how a $100,000 sales page is made.<\/a><\/p>\n

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Plus, we\u2019ve used the knowledge gained from these copywriting books to build a suite of courses<\/a> for our 40,000+ students, helping them make millions of dollars, collectively.<\/p>\n

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And now we want to give you a gift: Our in-house curated list of the 20 best copywriting books every entrepreneur needs.<\/p>\n

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(Note: NONE of these links <\/em>are affiliate<\/em> links. We make no money from these <\/em>recommendations<\/em>. We just think they\u2019re really good!)<\/em><\/p>\n

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The 20 Best Copywriting Books You Need on Your Bookshelf<\/h2>\n

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1. \u201cTested Advertising Methods\u201d by John Caples<\/h3>\n

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Source: Amazon<\/a><\/p>\n

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John Caples authored one of the most captivating advertising headlines in history (\u201cThey laughed when I sat down at the piano \u2014 but when I started to play!<\/a>\u201d) and also one of the most essential copywriting books on copy tactics. A huge proponent of testing each element of his marketing campaigns, Caples distilled his findings into 35 proven headline formulas. The book is also a great primer on call-to-actions and running your own marketing tests.<\/p>\n

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Purchase link<\/a><\/strong><\/p>\n

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2. \u201cCopy Logic\u201d by Michael Masterson & Mike Palmer<\/h3>\n

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Source: Amazon<\/a><\/p>\n

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\u201cCopy Logic!\u201d offers up a three-part system that will help any new copywriter turn out clean, impressive copy that sells. Michael Masterson and Mike Palmer, both master copywriters and direct marketers, unveil their strategies on writing winning copy that turned Agora into a $300 million publishing powerhouse. A damn good copywriting book.<\/p>\n

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Purchase link<\/a><\/strong><\/p>\n

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3. \u201cBreakthrough Advertising\u201d by Eugene Schwartz<\/h3>\n

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Source: Amazon<\/a><\/p>\n

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Possibly the rarest copywriting book on our list, \u201cBreakthrough Advertising\u201d is masterfully written, tactically dense, and incredibly insightful. The best copywriters swear by it, which is perhaps why the book has been out of print for years now and remaining copies sell for anywhere between $100 and $500.<\/p>\n

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Purchase link<\/a><\/strong><\/p>\n

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4. \u201cThe Boron Letters\u201d by Gary Halbert<\/h3>\n

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Source: Amazon<\/a><\/p>\n

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The late, great master copywriter Gary C. Halbert lived a legendary life. In his own words, he\u2019s been \u201crobbed, tied up, gagged, blindfolded, threatened. I\u2019ve made and lost millions. I\u2019ve been eulogized, ostracized, and plagiarized. I\u2019ve also \u2026 been both a prison guard and prison inmate.\u201d And it\u2019s as an inmate that he penned his most intimate and eye-opening work, \u201cThe Boron Letters,\u201d where he doles out timeless copy and life lessons to his son Bond.<\/p>\n

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Purchase link<\/a><\/strong><\/p>\n

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