{"id":53064,"date":"2025-08-20T02:37:52","date_gmt":"2025-08-20T06:37:52","guid":{"rendered":"https:\/\/www.iwillteachyoutoberich.com\/?p=46244"},"modified":"2025-08-31T23:24:46","modified_gmt":"2025-09-01T03:24:46","slug":"how-to-write-copy","status":"publish","type":"post","link":"https:\/\/www.iwillteachyoutoberich.com\/how-to-write-copy\/","title":{"rendered":"How to Write Copy That Sells (and Makes Money)"},"content":{"rendered":"\t\t
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Great news: You\u2019re going to learn what good copy is.<\/p>\n

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Greater news: You\u2019re going to learn HOW to write good copy.<\/p>\n

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Greatest news: You\u2019re going to make a lot of money from your good copy \u2014 if you do it right that is.<\/p>\n

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As a member of IWT, I\u2019m a part of a team of world-class copywriters responsible for creating top-performing copy. That means crafting six- and seven-figure email funnels<\/a> and writing sales pages<\/a> that could sell hair gel to Patrick Stewart.<\/p>\n

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We learned from the best, too. When our company\u2019s founder, Ramit Sethi, released his first course in 2009, he decided to up his copy game. After devouring every copywriting book he could get his hands on and studying the masters, he put his study into practice.<\/p>\n

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And his traffic exploded.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"pasted<\/p>\n

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He also increased his revenue by 20x.<\/strong><\/p>\n

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Not bad for a guy who chose IWillTeachYouToBeRich.com as his domain name.<\/p>\n

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The principles he learned are closely guarded secrets. Even the very thought of sharing them with the masses could result in banishment or death. At the risk of enduring both of those, I\u2019m going to share the secrets with you today. I\u2019m like Prometheus giving the world the flames of awesome copy. Dope.<\/p>\n

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The biggest mistake when writing copy<\/h2>\n

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Good copy is mind reading \u2014 ETHICAL mind reading, but mind reading nonetheless.<\/p>\n

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You want people to do something after they read your copy. Buy your course. Hire you as a coach. Swipe you right on Tinder. Whatever.<\/p>\n

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The key to effective mind reading is getting into your readers\u2019 heads. Obvious, right? Then why do people get it so. Damn. Wrong.<\/p>\n

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Examples:\"pasted
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I read these two examples to help me sleep at night instead of taking melatonin.<\/p>\n

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They\u2019re emotionless. They tell us virtually nothing. And worst of all, they\u2019re BORING. Also: Who says they want someone with \u201ca high level of understanding\u201d and \u201cmore complete solutions\u201d?<\/p>\n

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Now compare this to copy that works:<\/p>\n

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\"Just\n

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s\/o One Week Website<\/a><\/figcaption>\n<\/figure>\n

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\"Evernote\"\n

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s\/o Evernote<\/a><\/figcaption>\n<\/figure>\n

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\"Next\n

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s\/o Naveen Dittakavi<\/a><\/figcaption>\n<\/figure>\n

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I want to take these examples on a romantic getaway to Tuscany where I\u2019ll serenade them with flamenco guitar music in the moonlight. It\u2019s that SEXY.<\/p>\n

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The biggest reason the second set of examples work: They made it about the reader \u2014 not themselves.<\/strong><\/p>\n

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The truth is your customer doesn\u2019t give a damn about what YOU think. They care about what you can do for them.<\/p>\n

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Let\u2019s break down an example:\"pasted<\/p>\n

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Show of hands, does anyone care about \u201ca performance expert skilled in catalyzing change\u201d or someone who makes \u201ccreative, impactful experiences that promote lasting change\u201d?<\/p>\n

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Anyone? Anyone? OF COURSE YOU DON\u2019T!!!<\/p>\n

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That\u2019s because whoever wrote this copy made it about them <\/em>and not the reader. No one cares about who you are \u2014 they only care about what you can do for them.<\/p>\n

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The important thing is learning what your reader wants.<\/p>\n

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How to write copy that gets in their heads<\/h2>\n

Good copy is written before you put any words on the page \u2014 and it starts with knowing what the readers want to hear.<\/p>\n

That means becoming a mind reader.<\/p>\n

Yes, it\u2019s possible.<\/p>\n

No, you don\u2019t need to dig that ancient and unholy grimoire (the one bound in human flesh and inked in blood<\/a>) out of the attic.<\/p>\n

Instead follow these steps:<\/p>\n

Step 1: Immerse yourself<\/h3>\n

Spend a few days, weeks, or even months (or even your yeeeeaaaarrrrs<\/a>) talking with your customers about what they want. We call this the Immersion Strategy, and it\u2019s the most important step for any entrepreneur.<\/p>\n

That\u2019s because the things you learn in Immersion affect EVERY facet of your business \u2014 not just copywriting. During Immersion, you\u2019re going to learn your customers\u2019 desires, their fears, and the exact words you can use that\u2019ll have them clamoring to buy from you.<\/p>\n

And how you reach out to your readers is going to vary. An online fitness coach focused on twenty-something men is going to find clients in a different place than a programmer who offers a course on Python.<\/p>\n

My advice: Go to where your readers live.<\/p>\n

These are places online or even IRL where your potential readers and customers frequent.<\/p>\n

Entrepreneur Luisa Zhou did this to great effect \u2014 and it helped her earn\u00a0$1.1 million in less than a year<\/a>.<\/p>\n

From Luisa:<\/p>\n

\u201cI started spending all my free time hanging out where my potential clients were online (free Facebook groups) and directly engaging with them by sharing valuable content and answering any questions I could about advertising.\u201d<\/p>\n

Do the same for your readers. Ask yourself:<\/p>\n