{"id":53286,"date":"2019-07-09T11:27:00","date_gmt":"2019-07-09T15:27:00","guid":{"rendered":"https:\/\/www.iwillteachyoutoberich.com\/?p=46321"},"modified":"2025-04-28T08:30:07","modified_gmt":"2025-04-28T12:30:07","slug":"what-makes-a-successful-product-launch","status":"publish","type":"post","link":"https:\/\/www.iwillteachyoutoberich.com\/what-makes-a-successful-product-launch\/","title":{"rendered":"Product launches: What makes a successful launch anyway?"},"content":{"rendered":"\t\t
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Every beginner entrepreneur can relate to the fantasy of just closing our eyes, pressing a magic Easy button, and \u2014 voila, our new product is launched and is a hit! But hold on, what does a \u201csuccessful\u201d information product launch even look like?<\/p>\n\n\n\n

Six figures? Seven figures maybe?<\/p>\n\n\n\n

Oodles of paying customers (like 1,430 of them)?<\/p>\n\n\n\n

Or if it\u2019s your first time, maybe just making one <\/em>sale?<\/p>\n\n\n\n

The truth is, each of those could be considered successful because a successful launch isn\u2019t \u2014 and shouldn\u2019t<\/em> be \u2014 limited to a singular event that makes people rich and famous (but that sure wouldn\u2019t hurt either). What success actually looks like is different for everyone and every stage of your business.<\/p>\n\n\n\n

Metrics for success around your very first product launch<\/a> will differ vastly from your fifth one. I remember the first time I built and launched my very own product,<\/a> and defined “success” as having generated any <\/em>sales at all. Years later, my success metrics were in an altogether wildly different playing field, having both designed and launched IWT’s flagship products Earnable <\/em>and Find Your <\/em>Dream Job<\/em>. By then, I had looked at success with a different lens (scope, revenue, NPS, etc.).<\/p>\n\n\n\n

In this article, I\u2019ll help you define success that goes beyond the hard, sexy numbers. Whether it\u2019s your first or 15th launch, knowing what you want to achieve for each launch is an important first step \u2026 for your morale and sanity.<\/p>\n\n\n\n

The #1 mistake business owners make when judging their launches<\/h2>\n\n\n\n

When you\u2019re talking shop with other entrepreneurs, discussions around the performance of their recent launches (assuming they did well) are inevitable. Hang with the right group, and inevitably you\u2019ll often get eye-poppingly impressive numbers, making you think that you yourself need to pull off something similar just to keep up.<\/p>\n\n\n\n

But really, the first rule of Entrepreneur Club is: Don\u2019t compare your journey to anyone else\u2019s journey.<\/strong><\/p>\n\n\n\n

In other words, don\u2019t base your <\/em>success on someone else\u2019sself-imposed and often arbitrarystandards. Unless they\u2019re in the same market with the same positioning, same price point, same product selling to the same email list, and same everything, comparing your circumstances to another person\u2019s is a sure-fire way to feel like what you do or achieve will never<\/em> be good enough.<\/p>\n\n\n\n

What other people are doing or not doing isn\u2019t always relevant to you because you have to be realistic about where you<\/em> are in your journey.<\/p>\n\n\n\n

For example, if you\u2019ve just created your first product, but have never even done a launch before, the VERY LAST thing you need is to spend weeks planning an elaborate launch with affiliates, paid ads, or webinars. Rather, your measure for success in that case may just be finding out if<\/strong> your market actually <\/strong>likes <\/strong>and wants to <\/strong>buy <\/strong>your product<\/strong>.<\/p>\n\n\n\n

I remember when I was first testing my product. I had an outline on a Google Doc, and instead of concocting a complex launch, I simply asked my Facebook friends if my course was something they\u2019d buy (read more details about how I got over my fear of selling<\/a>). Even that was scary and a lot of work!<\/p>\n\n\n

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\"Product
My outline that I showed interested parties.<\/figcaption><\/figure>\n<\/div>\n\n\n

My success metric then?<\/p>\n\n\n\n

Validating my product idea<\/a> and making sure that people actually<\/em> wanted to pay me.<\/p>\n\n\n\n

To confirm, I asked for people to PayPal me upfront to reserve a spot \u2014 and when they did, it felt so empowering<\/em>, but that\u2019s a story for another article \u2026 *takes note*<\/p>\n\n\n\n

The lesson here is that a successful product launch isn\u2019t necessarily wrapped up in revenue numbers or the number of people who bought your product. I myself didn\u2019t have a revenue goal in the beginning. I just wanted to make sure people would pay me for my product idea before I pour more of my time and resources into it.<\/p>\n\n\n\n

There\u2019s always something to aim for other than smashing a revenue goal. These other metrics are considered a success if you\u2019ve…<\/p>\n\n\n\n