{"id":53732,"date":"2023-01-25T17:20:30","date_gmt":"2023-01-25T21:20:30","guid":{"rendered":"https:\/\/www.iwillteachyoutoberich.com\/?page_id=53732"},"modified":"2026-05-16T12:20:33","modified_gmt":"2026-05-16T16:20:33","slug":"behind-the-sales-page","status":"publish","type":"page","link":"https:\/\/www.iwillteachyoutoberich.com\/behind-the-sales-page\/","title":{"rendered":"Behind the Sales Page"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tReady to buy?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Watch me write a $617,944 sales page<\/span>\n\u2014 right in front of\nyour eyes<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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For the first time ever, get a behind-the-scenes look at the secret playbook <\/span> I've been using to quietly crank out 6- and 7-figure sales pages \u2014 for years<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Like this 16-page Finisher's Formula<\/i> sales page, which earned $344,523 in less than a week.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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$344,523<\/span> \n5 days<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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I used the same playbook to write a crisp How to Talk to Anybody<\/i> sales page, which 3 years after its release is still bringing in $19,070 a month.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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$19,070<\/span> \na month<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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And my behemoth, 193,044-word sales page for Zero to Launch<\/i>, which generated more than $5,000,000 in its first 5 days\u2026<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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$5,524,714<\/span> \n6 days<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\u2026and has netted well over $10,000,000 since we launched it.\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Over the past six years, I've used this secret playbook to write more than 20 sales pages, all of which pulled in over six figures in their initial launch.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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I've used it to write sales pages for products from $99 to $10,000+.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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I've used it to write sales pages across multiple categories, including:\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Business<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Careers<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Social Skills<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Productivity<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Psychology<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Freelancing<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Cooking<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Events<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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And not only does this secret playbook deliver winning sales pages, it delivers them fast and stress-free.\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Best of all, you can now watch along as I use this playbook to write a new sales page that generated over $600,000 in its first week.\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Today, I want to show you exactly how I do it.\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Hi, I'm Ramit Sethi, the New York Times best-selling author of I Will Teach You To Be Rich<\/em> and the founder of IWT and GrowthLab.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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We recently launched a new product called Mental Mastery<\/i>. Our sales page for that course pulled in $617,944 in just a week. And it did it off of a funnel without a hard sell, without a webinar, without affiliates, without Facebook ads or any other gimmicks. Just a few casual emails and this sales page:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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$617,944\n<\/span> \n4 days\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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We captured on video every step of the process we went through to create this sales page \u2014 including our secret playbook we've never shared before.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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These videos cover the good, bad, and ugly of writing a sales page. We zoomed in on exactly how we overcame the most challenging parts of any sales page:\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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  • Where do you start?<\/p><\/li>

  • How do you sell without sounding salesy?<\/p><\/li>

  • How do you write a sales page fast?<\/p><\/li>

  • How do you know if what you’ve written is good?<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    We captured our entire process, step by step, word by word.\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Looking back, I have no idea how we managed to sell anything before we created this playbook \u2014 it was like reinventing the wheel every time we wrote a sales page!\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    The nightmare that was\nmy first sales page<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    I knew my first sales page was terrible as I wrote it.\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    I didn\u2019t know where to start. I didn't know how to make anyone care. Every time I wrote something, it sounded like a bad rip-off of someone else\u2019s sales page. After spending 3 days on the introduction, I deleted it all and started over again \u2014 and I still had no idea what to write.\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    And this wasn't a 50-page sales page, just a simple two pager. I'm not joking. It was bad:\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Holy shit I used to suck at copywriting<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    All I knew: I wasn\u2019t a sales page copywriter, so I expected the copy to be bad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    What I didn\u2019t expect was the reaction I\u2019d get: people angrily accusing me of selling out and trying to make a quick buck. They told me if it was cheaper, \u201cmaybe\u201d they\u2019d consider it. I didn\u2019t understand why. The product was only $4.95 \u2026 how much cheaper could it get?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    HOW MUCH CHEAPER, YOU CHEAP ASSES? 10 years later I can joke around about my sales page and know it won\u2019t hurt anyone \u2014 including sales. In fact, it\u2019s more fun to read my sales pages now. I know this is true, because you\u2019re still reading, aren\u2019t you?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    Looking back, now I understand those reactions. I had 2 problems:\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      \n \t
    1. I just didn\u2019t understand the basic \u201chow-to\u201d of writing a sales page.<\/strong>\u00a0What are the most important elements? How many sub-sections do I need? What if I don\u2019t have testimonials yet? Having a proven framework for the basics would have saved me a ton of time. Instead, I had to wing it. And just like customers would get angry if they walked into a restaurant with no bathroom, they got mad when I violated the basic rules of writing a sales page.<\/li>\n
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    2. I was \u201cwriting from my heels.\u201d<\/strong>\u00a0That means leading with all the things I was afraid of \u2014 charging for a product, worrying what people would think about me, worrying about being too salesy \u2014 instead of telling people why they should buy this product. I was worrying about all the naysayers instead of writing to the people who actually cared.<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      I didn\u2019t realize it back then, but people can sense when you\u2019re afraid to sell. It\u2019s like walking up to someone at a bar and saying, \u201cWell \u2026 excuse me \u2026 I shouldn\u2019t bother you but \u2026 do you maybe have a minu\u2014\u201d Ugh. No wonder people wrote angry messages about the price and the product. (Years later, when I sold a course for $10,000, I received almost zero complaints about price. That shows you how good copy can convert the right people.)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Writing that first sales page was demoralizing. I didn\u2019t know the basics, I was afraid of making a mistake, and the worst part is people could sense it from the very first paragraph.\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      Compare that to today\u2026\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      In the past, when I was writing a sales page, I used to \u201cblock off\u201d a month to write it. I\u2019d change my schedule, skip my workouts, buy extra snacks to live on during late-night writing sessions\u2026\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      My real fuel was popcorn and coffee but I couldn\u2019t find that meme<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Not anymore. Thank god!!\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Now when I\u2019m writing a sales page, I wake up, make my coffee, and sit down to write. I already know about the positioning I\u2019m going to take. I already have my examples ready to copy and paste from another document. And I don\u2019t have to worry about where to start, which sections to write, or whether or not the copy is good.\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      It\u2019s like a chef walking into a kitchen that\u2019s been prepared overnight. Every tool and ingredient you need is there, ready to go. The recipe has been perfected.\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      I start writing.\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      If I get stuck, I put a pin in it and come back the next day.\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      I spend my time on the most important part of the sales page \u2014 that\u2019s where I focus my creative energy \u2014 and I don\u2019t worry about the other parts. I used to think every element of a sales page was equally important. WRONG! And the good news is, this means I can spend my time where it really matters.\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Finally, I knew when it was \u201cgood enough.\u201d It\u2019s tempting to tinker with copy forever. But copy has a business goal. Once I hit the goal, I move on.\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      (Like the above paragraph you just read. I wrote it once, I knew it was good, and I moved on. I never have to touch it again.)\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      The biggest change is that I don't worry about how to grab the reader's attention or how to sell without being sleazy. Our playbook bakes the solutions to these common challenges right into the process\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      The results: Our Mental Mastery sales page generated $617,944 in less than a week. But do you know what I think is even cooler?\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      During this time...\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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