{"id":8028,"date":"2024-09-08T16:39:26","date_gmt":"2024-09-08T20:39:26","guid":{"rendered":"https:\/\/www.iwillteachyoutoberich.com\/?p=8028"},"modified":"2025-04-02T19:47:40","modified_gmt":"2025-04-02T23:47:40","slug":"the-big-wins-manifesto","status":"publish","type":"post","link":"https:\/\/www.iwillteachyoutoberich.com\/the-big-wins-manifesto\/","title":{"rendered":"The Big Wins Manifesto (with real life stories inside)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8028\" class=\"elementor elementor-8028\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a5d8a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"6a5d8a7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30fc629\" data-id=\"30fc629\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b44bdfc elementor-widget elementor-widget-text-editor\" data-id=\"b44bdfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ever wonder why some people achieve massive success while others stay stuck in the grind?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, I&#8217;ll break down the concept of Big Wins and show you how focusing on a few key strategies can outshine the usual advice.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dfaa27 elementor-widget elementor-widget-heading\" data-id=\"6dfaa27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What do I mean by Big Wins?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8024ab5 elementor-widget elementor-widget-text-editor\" data-id=\"8024ab5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u201cBig Wins\u201d are the game-changers that transform your financial life, going beyond minor tweaks and daily sacrifices. They\u2019re the strategies and actions that drive substantial, long-term progress, like setting up automated systems or negotiating significant salary increases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of getting bogged down by small, incremental changes, focusing on key moves can lead to dramatic results and real success.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31ef332 elementor-widget elementor-widget-heading\" data-id=\"31ef332\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Let\u2019s compare two people trying to get an edge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be74b68 elementor-widget elementor-widget-text-editor\" data-id=\"be74b68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">John, 28, earns $62,000\/year as a project manager. He used to have $8,200 in credit card debt from overspending, but he\u2019s been slowly paying it down over the last two years, and now it\u2019s $6,400. How?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He tried all the typical personal finance advice: He set up a budget, cut back on his daily lattes, and made a list of goals he wanted to achieve. Yet last week, he took an honest look at his life and realized he\u2019s still treading water.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite paying off part of his debt, he still has years ahead of him in debt\u2014plus, he has no real savings or investments, and something always comes up, causing him to yo-yo back and forth on his goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chris, 32, earns approximately $120,000. Four years ago, Chris was making about $60,000\/year, but he was barely getting by\u2014he had $50,000 of student loan debt and, most days, would eat the free snack bars at his office instead of buying lunch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet within four years, Chris paid off $50,000 of debt, amassed a savings account of tens of thousands of dollars, and more than doubled his salary. To do this, he set up automated systems to pay off his debt. He turned his skills into a side income, earning over $1,000\/month on the side.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He knew he was slightly socially awkward, so he took courses to improve his social skills and negotiated multiple salary increases, including a $50,000 raise two months ago.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d097d6 elementor-widget elementor-widget-heading\" data-id=\"7d097d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The key difference between John and Chris<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9bb857 elementor-widget elementor-widget-text-editor\" data-id=\"d9bb857\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">John focused on tiny, meaningless tactics experts told him he \u201cshould\u201d do. Chris, the successful student with the dramatic results, focused on doing a few important things and mastering them. He focused on Big Wins.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chris is, in fact, a real person \u2014 the only student who has joined every single one of my courses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A national reporter also wrote about Chris in a <\/span><a href=\"http:\/\/fortune.com\/2011\/12\/13\/ramit-sethi-the-new-finance-guru-on-the-block\/\"><span style=\"font-weight: 400;\">recent 6-page Fortune profile of my teachings<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a reason why many of my IWT students have results like Chris&#8217;s \u2014 results that include earning tens of thousands of dollars more every year, paying off $50,000 in debt, and leapfrogging their peers to landing their Dream Job in their 20s \u2014 while so many other people are stuck cutting back on $3 lattes with no discernible results and a side of soul-crushing guilt.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08b805d elementor-widget elementor-widget-heading\" data-id=\"08b805d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Another real-life example from my podcast focusing on Big Wins<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5484ac5 elementor-widget elementor-widget-text-editor\" data-id=\"5484ac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.iwillteachyoutoberich.com\/154-kevin-michelle\/\"><span style=\"font-weight: 400;\">Meet Michelle and Kevin<\/span><\/a><span style=\"font-weight: 400;\">. They are $300,000 in debt and are drowning in debts mortgages, credit cards, car loans, and student loans. Despite this financial strain, they still splurged on a ridiculously expensive car.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad4f473 elementor-widget elementor-widget-video\" data-id=\"ad4f473\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=1-rH2118xt0&amp;t=4s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2848d85 elementor-widget elementor-widget-text-editor\" data-id=\"2848d85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">[00:28:48] Ramit: Okay. Let\u2019s see. Michelle, let\u2019s do the net worth. Can you read the word in bold and then the number in full next to it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:29:00] Michelle: Sure. Under assets there\u2019s $251,000.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:29:02] Ramit: Okay. Next.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:29:03] Michelle: I keep going. Okay. So investments is $43,700. Savings is $500, and debt, $628,500<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:29:14] Ramit: Okay. Total net worth?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:29:16] Michelle: Negative $333,300.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:29:19] Ramit: All right. What do you think about that number?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:29:22] Michelle: Not where I want it to be.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:29:22] Kevin: Nowhere near where it should be.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:29:25] Ramit: Okay. So the 251,000 is your house.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:29:30] Michelle: Yes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:29:30] Kevin: Yes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:29:30] Ramit: Okay. And your investments, fine. Savings, okay. And your debt, break that down for me. $628,000 of debt. What is that?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:29:39] Michelle: So 414,000 is the mortgage. 30,000 is my car. 69,000 is Kevin\u2019s car. My student loan\u2019s 18,000.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:29:54] Ramit: Mm-hmm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:29:55] Kevin: Mine are about 12,000.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:30:02] Michelle: Credit card debt, about 73,000.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:30:07] Ramit: 73,000 in credit card debt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:30:09] Michelle: Right. So one of them is a loan for 55,000, and the credit card debt\u2019s 18,000.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:30:15] Ramit: What\u2019s the loan?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:30:17] Michelle: It\u2019s a consolidation of all the other credit card debt, so that\u2019s why I put it all under the same.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:30:24] Ramit: Okay. What\u2019s the interest rate on that consolidation? Do you know?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:30:28] Michelle: 17%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:30:29] Ramit: All right. It\u2019s effectively credit card.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:30:31] Michelle: Right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:30:32] Ramit: How come we spent so much time talking about 7-Eleven snacks but we\u2019re over here with over $70,000 of credit card, a 69,000-dollar car loan?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:30:45] Michelle: I know. Yeah, I knew that was coming. I don\u2019t even know why we got that car, to be honest. Because we did the math on it, and we couldn\u2019t afford it. And then I don\u2019t know what happened, and we\u2013 not that I don\u2019t know what happened. I know what happened.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:31:00] Ramit: What happened?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:31:01] Michelle: We still went for it because I was just being an enabler, and I said, yeah, it\u2019s okay. We\u2019ll figure out how to make it work.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9af8053 elementor-widget elementor-widget-text-editor\" data-id=\"9af8053\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One solution we discussed on how to improve their situation is the perfect example of a Big Win. They can sell that expensive car and put the money towards one of their larger credit card debts. Even though selling the car at a loss won\u2019t feel good, achieving that Big Win will feel great after paying off a credit card.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f37faa1 elementor-widget elementor-widget-text-editor\" data-id=\"f37faa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">[01:02:09] Ramit: Yeah. What do you want to do to fix cost? We need to get this number down.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[01:02:13] Michelle: The glaring numbers, obviously the car.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[01:02:16] Kevin: I guess I\u2019m really going to have to go and figure out what options I have to getting out of that car payment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[01:02:25] Michelle: Because we can\u2019t do anything else.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[01:02:29] Kevin: I definitely would love to get into a new car payment. I just don\u2019t know how to go about it. I guess I would\u2019ve to go to a dealership, look at some cars, and then see what options I have.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[01:02:36] Ramit: No, fuck that. You\u2019re not going anywhere near a dealership. Every time the two of you go into a dealership, you end up buying another luxury car.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[01:02:43] Michelle: Yeah. I\u2019ve never felt good leaving a dealership ever.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[01:02:45] Ramit: Oh, shocking. That\u2019s really shocking. Wow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[01:02:47] Michelle: Yeah.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[01:02:48] Ramit: So, no, what do you want to do?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[01:02:53] Kevin: I don\u2019t know.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[01:02:54] Michelle: Sell the car.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[01:02:56] Kevin: Sell the car.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[01:02:58] Ramit: It\u2019s going to suck. You\u2019re going to lose money. But over the course of 12 months, 18 months, 36 months, that\u2019s when you\u2019re really going to start to see those savings. And it\u2019s not like you\u2019re going to get a big fat check that says, here, you did the right thing. It simply means that the amount you\u2019re paying towards your car payment is slowly going to go down. You\u2019re going to have a little bit more cash every month. And that is money that can be used for what?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[01:03:23] Kevin: Credit card payments.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b90baf5 elementor-widget elementor-widget-text-editor\" data-id=\"b90baf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Michelle and Kevin are lucky because they can realistically achieve this Big Win by selling their luxury car and using the money to pay off their debts.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33f311bc elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"33f311bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c14d813\" data-id=\"1c14d813\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fb1465 elementor-widget elementor-widget-heading\" data-id=\"2fb1465\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why focusing on Big Wins leads to bigger impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5e839d elementor-widget elementor-widget-text-editor\" data-id=\"c5e839d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">True masters of human behavior understand our shortcomings and use systems, automation, and judicious use of our limited willpower to tackle the things that really matter while ignoring the rest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you adopt this mindset, you\u2019ll see it everywhere. People dutifully try to cut back on small daily expenditures, then get frustrated when they add up to very little\u2026and yo-yo right back to their former behavior.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll see them sporadically jumping from expert to expert, as others jump from diet to diet, searching for the one \u201cmagic bullet\u201d that will solve all their problems while never understanding the mechanics of what actually works.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ironically, if you suggest they focus on doing a few Big Wins (e.g., learning how to negotiate their salary or earn money on the side), the same people will claim they\u2019re \u201ctoo busy\u201d to do that. Indeed.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d770e3e elementor-widget elementor-widget-heading\" data-id=\"d770e3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How sticking with the familiar may be hurting your progress<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65d2796 elementor-widget elementor-widget-text-editor\" data-id=\"65d2796\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is a fascinating wrinkle in human behavior. People will continue to do something \u2014 even if it doesn\u2019t work \u2014 instead of potentially trying something that might work but is novel (and therefore scary) to them.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Even if their closest friend has used these strategies and techniques to pay off tens of thousands of dollars of debt<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Even if they see examples of people just like them who have changed their lives<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Even if they trust that the techniques work for other people, many of us will use barriers like \u201cWell, that might be for HIM\u2026but I have [INSERT SEEMING UNIQUE SITUATION THAT IS NOT REALLY UNIQUE AT ALL]\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">I find this human tendency astonishing. This is why you see people who have been working out for 3 years but haven\u2019t lost much weight. Yet when you suggest they try getting a personal trainer \u2014 even for a week \u2014 they say, \u201cI could never do that! It\u2019s too expensive.\u201d Same with diets. And money. And relationships.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-522ab06 elementor-widget elementor-widget-heading\" data-id=\"522ab06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IWT students focus on Big Wins instead of minutiae<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a371198 elementor-widget elementor-widget-text-editor\" data-id=\"a371198\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">IWT students don\u2019t worry about saving $2 or $3 on lattes, knowing that in the grand scheme of things, that money is largely meaningless \u2014 plus, as <\/span><a href=\"http:\/\/en.wikipedia.org\/wiki\/Cognitive_miser\"><span style=\"font-weight: 400;\">cognitive misers<\/span><\/a><span style=\"font-weight: 400;\">, we have limited cognition and attention, so each additional thing we try to focus on means an overall reduced amount of willpower and attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you had to use your limited willpower to save $2 a day for something you love rather than learn how to negotiate a $10,000 salary increase, which would you rather do?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Minutiae-focused people try to focus on everything, rarely prioritizing. They obsess over their monthly spending as much as turning the oven light off, never understanding the futility of trying to trick human nature. They use phrases like \u201cI just need to\u2026\u201d and \u201cYeah, I really should\u2026\u201d and \u201cIf I just try harder this month, I should be able to\u2026\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a018ce elementor-widget elementor-widget-heading\" data-id=\"6a018ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-xl\">The world wants you to be vanilla...<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4c3076 elementor-widget elementor-widget-text-editor\" data-id=\"b4c3076\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2026but you don\u2019t have to take the same path as everyone else. How would it look if you designed a Rich Life on your own terms? Take our quiz and find out: <!-- notionvc: 6aee64f6-7b09-477d-9e19-4d61b16ed262 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b621e7 elementor-widget elementor-widget-button\" data-id=\"7b621e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.iwillteachyoutoberich.com\/rich-life-quiz\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Take the Quiz<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e43282e elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"e43282e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a6c5f9\" data-id=\"8a6c5f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-123da32 elementor-widget elementor-widget-heading\" data-id=\"123da32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Big Wins: A key difference between IWT and other \u201cexpert\u201d advice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2d72b2 elementor-widget elementor-widget-text-editor\" data-id=\"c2d72b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Here is a short primer on the difference between the \u201cI Will Teach You To Be Rich\u201d approach and many others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a few Big Wins where you get them right, and you almost never have to worry about the small things. If you can focus on the 5-10 Big Wins rather than 50 little things, you can have an insurmountable edge in life.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you start investing early, pick a sensible asset allocation with low-cost funds, save for big events in the next 10 years (wedding, down payment on a house, kids, vacations), focus on having great credit, and cut costs mercilessly on the things you don\u2019t care about. Do these things, and you\u2019ll be ahead of 99% of others.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf929c3 elementor-widget elementor-widget-heading\" data-id=\"cf929c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What the \u201cexperts\u201d say vs. what I say<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de06504 elementor-widget elementor-widget-text-editor\" data-id=\"de06504\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Here are several examples of typical advice you\u2019ll read in magazines, newspapers, and blogs\u2026contrasted with my teachings, which I\u2019ve tested with over thousands of students.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9be21ec elementor-widget elementor-widget-text-editor\" data-id=\"9be21ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>THEY SAY<\/b><span style=\"font-weight: 400;\">: \u201cKeep a budget! How can you cut your spending if you don\u2019t know where your money is going?\u201d<\/span><\/p>\n<p><b>I SAY<\/b><span style=\"font-weight: 400;\">: Nice in theory, but it almost never works. Nobody wants to keep a budget (it makes people feel bad about themselves), and if you study people who pick up personal finance books, only find the first chapter saying: Let\u2019s create a budget. You\u2019ll predictably see those people shut the book and put it right back on the shelf. Ironically, \u201cexperts\u201d who recommend that others keep a budget rarely keep one themselves.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92e9032 elementor-widget elementor-widget-text-editor\" data-id=\"92e9032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Had they tested this worthless advice with even 10 people, they would see that 10\/10 would fail to maintain a budget for the past 2 months, a laughably terrible result. Their natural exhortation, should they ever decide to test their terrible lifelong advice, would be, \u201cThese people should try harder.\u201d Sigh.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e42e93 elementor-widget elementor-widget-text-editor\" data-id=\"2e42e93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>THEY SAY<\/b><span style=\"font-weight: 400;\">: \u201cNo, you can\u2019t buy those jeans. No, you can\u2019t afford those shoes. No, you can\u2019t take that trip. No, no, no.\u201d<\/span><\/p>\n<p><b>I SAY<\/b><span style=\"font-weight: 400;\">: Who wants to be told what you CAN\u2019T do with your money? For too long, money experts have been telling us all the things we\u2019re not allowed to do instead of telling us what we CAN do. Guess what? I want to live a rich life. I WANT to buy nice things.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-719e05f elementor-widget elementor-widget-text-editor\" data-id=\"719e05f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">I want to travel to Vegas, San Francisco, or LA to visit my friends and go out. I WANT to buy a round of drinks for my friends or send a nice gift to my family.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if you want to buy $300 jeans or a $1,000 weekend in Vegas, great! Instead of judging you and making you feel guilty, I\u2019ll show how to do it \u2014 how to live a rich life by spending EXTRAVAGANTLY on the things you love, as long as you cut costs mercilessly on the things you don\u2019t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t just take my word for it. <\/span><a href=\"https:\/\/www.iwillteachyoutoberich.com\/169-emery-annie\/\"><span style=\"font-weight: 400;\">Meet Annie and Emery<\/span><\/a><span style=\"font-weight: 400;\">, a couple in their late 30s\/early 40s who came on my podcast with a significant financial problem affecting their relationship. They have a high combined income, but one partner makes more than the other, leading to frustration over those tiny purchases.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cafb472 elementor-widget elementor-widget-text-editor\" data-id=\"cafb472\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">[00:01:20] Annie: We went on vacation. We have a budget of, say, $2,000 but when we get there, it just felt like we\u2019re not really saving a lot of money. And we would go out to eat, and I\u2019m not a big drinker, so he would go out and have beers and cocktails, which is fine, but it did add up and we came home and we spent double what we were hoping for because we did go from city to city. We also eat out pretty often. That\u2019s one of our big things, is we do splurge on food.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:02:06] Ramit: Okay. Where\u2019d you go on vacation?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:02:08] Annie: Went to Paris and went all the way down to Lisbon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:02:14] Ramit: Nice. Okay. So you both went to Paris and Lisbon. How long was the trip in order for this budget to be 2,000 bucks?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:02:26] Annie: It was 10 days, 11 days.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:02:29] Ramit: Okay. Is this a common recurrence, like you pick a number and then you end up spending more than you had planned?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:02:35] Annie: We actually generally don\u2019t even pick a number. We don\u2019t really save for our vacation. That\u2019s part of the problem. We usually spend as we go. We\u2019re pretty frugal. I usually book hotels last minute, so it\u2019s way discounted, and we take trains. We don\u2019t really spend a lot of money in hotels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:03:04] Emery: I thought that it was a reasonable budget, but it would probably be hard to stay within those confines. But I figured let\u2019s give it a shot. If nothing else, it was a challenge, and let\u2019s see if we can do it once we get there. Our commitment to the challenge tended to fade at times on both ends. We were there for a Taylor Swift concert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:03:24] That\u2019s the reason why we went to Lisbon to begin with, and so the trip wasn\u2019t really in the budget anyway, but we had Taylor Swift tickets, so we\u2019re like, well, I guess we\u2019re going to Europe. But I think she brought it the point of the beer. So we\u2019d order a meal, which you get a table full of fresh seafood for $60 in Lisbon. It\u2019s amazing. And then I\u2019d order a 5-dollar beer, and the 5-dollar beer was the thing that would later be mentioned.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:03:53] For me, that\u2019s one of the themes of why we reached out to you on the show from my end, was there\u2019s an inconsistency in terms of when we choose to feel tension and express tension to each other. And sometimes I just don\u2019t know when it\u2019s going to happen, and it comes out of nowhere, and it\u2019s like, okay, I didn\u2019t know that that beer or was that bottle of tequila we\u2019re buying for this party going to be a problem? Sometimes I don\u2019t know.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:04:18] Ramit: All right. What\u2019s the problem?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:04:22] Annie: Well, now we\u2019re over budget.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fc43d8 elementor-widget elementor-widget-text-editor\" data-id=\"9fc43d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As you can see, this isn\u2019t just a small splurge on a pair of jeans. It\u2019s an entire trip to Europe to see a Taylor Swift concert. Fortunately for them, this is a situation they can navigate together with open communication and a shared plan to achieve their Rich Life.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c7f532 elementor-widget elementor-widget-text-editor\" data-id=\"4c7f532\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">[00:51:05] Ramit: We know the number that Annie has proposed for you to make, which would be $50,000 a year. Do you feel that that number is comfortable, Emery, that you could achieve that in this business?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:51:16] Emery: Yeah, absolutely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:51:17] Ramit: Great. What\u2019s the time period?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:51:22] Emery: I think before winter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:51:24] Ramit: This year?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:51:27] Emery: Yeah. I think by the end of the year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:51:29] Ramit: Okay, I like that. I like that. Annie, what do you think about that?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:51:32] Annie: I think with having a business partner, it\u2019s possible that he can do that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:51:41] Ramit: Let\u2019s talk about what would happen if this is achieved and what would happen if it\u2019s not. Let\u2019s say that at December 31st you\u2019re making 7.5k per month. You\u2019re hitting your numbers, 50k net. Emery, what are you doing with that money?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:52:02] Emery: Buying a car that we don\u2019t have to worry about. Putting money away to where I can feel like I bought our next couple vacations or something with the kids. Some upgrades to the house that we\u2019d like to do, investing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:52:21] Ramit: Okay, fine. Sounds like a grab bag. It just sounds like a bunch of random stuff. What\u2019s the one thing you\u2019re doing with your money? Have you thought about it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:52:35] Emery: Just feeling a little bit better about myself for one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:52:40] Ramit: Not a very satisfying answer, Emery, if I can be honest with you, but I don\u2019t mind. We\u2019re coming back. That\u2019s why I\u2019m here. Don\u2019t worry. Annie, what if Emery delivers exactly what he said? He\u2019s making 7.5k or 50k net by the end of the year?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:52:54] Annie: That would make me feel a lot better about, yeah, investing in additional things with a property so we\u2019re not having to deal with it so much. And our 20% guilt-free spending would be higher, so I\u2019m able to do more things and get a new car. I would love a new car. We never get new cars. I feel like our relationship would be a lot better because when he is confident and when he knows he\u2019s making the income, it does make a difference in our communication.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:53:32] Ramit: All right. Hey, tell the world. It\u2019s sexy when everyone\u2019s hitting their numbers. All right, that\u2019s spoken like a true optimizer. Okay, fine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[00:53:42] Emery: I feel like I would be helping relieve some stress that Annie feels when she feels the need to work and to spend so much of her time and mental energy on this subject. And we could spend more time shutting off our emails after 6 o\u2019clock and spending time with our children and going for a walk without having to talk about budgets.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8a95c2 elementor-widget elementor-widget-text-editor\" data-id=\"d8a95c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When you\u2019re chasing Big Wins and financial success like Emery and Annie, it\u2019s important to look at the resources you\u2019re starting with and make a plan. You might be surprised with how far you can go with the skills and capital already at your disposal. And for some of you, you can still travel for a Taylor Swift concert in the process.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d0e3e3 elementor-widget elementor-widget-text-editor\" data-id=\"3d0e3e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>THEY SAY:<\/b><span style=\"font-weight: 400;\"> \u201cStop spending on X, Y, and Z. Oh, you want to know about earning more\u201d [Crickets]<\/span><\/p>\n<p><b>I SAY<\/b><span style=\"font-weight: 400;\">: There\u2019s a reason why most personal finance experts write about cutting back and constant frugality, yet they don&#8217;t write about earning more:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66364dc elementor-widget elementor-widget-text-editor\" data-id=\"66364dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">They don\u2019t know how.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, cutting back relentlessly on the things you don\u2019t love is an important part of living a Rich Life. But earning more is at least as important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a limit to how much you can save \u2014 but not how much you can earn. You can\u2019t out-frugal your way to being rich.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36a30bf elementor-widget elementor-widget-text-editor\" data-id=\"36a30bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>THEY SAY<\/b><span style=\"font-weight: 400;\">: \u201cYou should search around for the right accounts. You should call banks and try to bargain. And be sure to negotiate your salary sometime!\u201d<\/span><\/p>\n<p><b>I SAY<\/b><span style=\"font-weight: 400;\">: You already know what you \u201cshould\u201d do \u2014 yet few of us do it. Instead, I provide the exact word-for-word scripts, phone numbers, and exact accounts I use so you don\u2019t have to think. You can open the right accounts, negotiate your salary, automate your money, and get on with your life.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0a3b1a elementor-widget elementor-widget-text-editor\" data-id=\"d0a3b1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You can find those exact scripts below:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.iwillteachyoutoberich.com\/natural-networking\/\"><span style=\"font-weight: 400;\">Networking scripts<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.iwillteachyoutoberich.com\/get-bank-and-overdraft-fees-waived\/\"><span style=\"font-weight: 400;\">Negotiating bank fees scripts<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.iwillteachyoutoberich.com\/blog\/tip-5-optimize-your-cellphone-bill\/\"><span style=\"font-weight: 400;\">Optimizing your cell phone plan scripts<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.iwillteachyoutoberich.com\/blog\/tip-13-negotiate-your-car-insurance\/\"><span style=\"font-weight: 400;\">Negotiating car insurance scripts<\/span><\/a><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4fb2c2 elementor-widget elementor-widget-text-editor\" data-id=\"d4fb2c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>THEY SAY<\/b><span style=\"font-weight: 400;\">: \u201cDo this. Do that. Not that!!\u201d<\/span><\/p>\n<p><b>I SAY<\/b><span style=\"font-weight: 400;\">: Read virtually any money or career advice, and you\u2019ll see a laundry list of tactics. The funniest examples are (1) where books\/columns try to teach you about the difference between corporate and municipal bonds.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb089e elementor-widget elementor-widget-text-editor\" data-id=\"6bb089e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Who cares?? What person ever woke up in the morning and said, \u201cYEAH!! I REALLY NEED TO LEARN THE DIFFERENCE BETWEEN STOCKS AND FIXED-INCOME STRATEGIES!!\u201d and to create a raw list of ideas of so-called \u201cbusinesses\u201d you could start on the side: Plumber, freelance writer, freelance nurse, freelance nanny, freelance cardiothoracic surgeon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you seriously kidding me? As if people simply need a list of ideas? Yes, THAT is what\u2019s holding me back! Ahh! What a great idea!! Now that I see this 2-word IDEA, I know exactly how to turn that into side income, including marketing, positioning, targeting, referral strategies, pricing, lead generation, and qualification!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These tactics assume people need to be \u201ceducated\u201d \u2014 a belief that\u2019s so deeply held that it&#8217;s become an invisible script. \u201cAh, if we just educate these poor people and show them the compound interest chart, they\u2019ll wake up from their spending stupor and realize the critical importance of financial management!\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wrong, wrong, wrong.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Clotaire Rapaille wrote in his terrific book, <\/span><a href=\"http:\/\/www.amazon.com\/gp\/product\/0767920570?ie=UTF8&amp;tag=iwillteachyou-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0767920570\"><span style=\"font-weight: 400;\">The Culture Code<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYears ago, Tufts University invited me to lecture during a symposium on obesity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lecturer after lecturer offered solutions for America\u2019s obesity problem, all of which revolved around education. Americans would be thinner if only they knew about good nutrition and the benefits of exercise, they told us. Slimming down the entire country was possible through an aggressive public awareness campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it was my turn to speak, I couldn\u2019t help beginning with an observation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI think it is fascinating that the other speakers today have suggested that education is the answer to our country\u2019s obesity problem,\u201d I said. I slowly gestured around the room.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIf education is the answer, then why hasn\u2019t it helped more of you?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There were audible gasps in the auditorium when I said this, quite a few snickers, and five times as many sneers. Unsurprisingly, Tufts never invited me to lecture again.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We already \u201cknow\u201d we need to exercise more, eat healthier, control our spending, and maintain our relationships better. So why don\u2019t we?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I&#8217;ve spent 10+ years studying that nexus\u2014the difference between what we CLAIM and what we actually DO\u2014from a psychological and persuasive perspective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Short answer: When it comes to changing human behavior, education alone is not enough.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b825814 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"b825814\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-984cec9\" data-id=\"984cec9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a660c40 elementor-widget elementor-widget-heading\" data-id=\"a660c40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6 Big Wins For You to Achieve<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0899d6a elementor-widget elementor-widget-text-editor\" data-id=\"0899d6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you get these Big Wins right, you\u2019ll almost never need to worry about minutiae like \u201cCan I afford this appetizer?\u201d or \u201cShould I spend $2.50 on this mocha?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The beautiful part about Big Wins is you do the work upfront \u2014 and they pay rewards for the rest of your life. For example, one $5,000 salary negotiation in your 20s can be worth over $1m over your lifetime. How many lattes is that worth?<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.iwillteachyoutoberich.com\/the-ultimate-guide-to-personal-finance\/\"><span style=\"font-weight: 400;\">Automate your finances<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"http:\/\/www.amazon.com\/gp\/product\/0761147489\/ref=as_li_ss_tl?ie=UTF8&amp;tag=iwillteachyou-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0761147489\"><span style=\"font-weight: 400;\">Start investing early<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.iwillteachyoutoberich.com\/how-to-improve-your-credit-score\/\"><span style=\"font-weight: 400;\">Improve your credit score<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.iwillteachyoutoberich.com\/dream-job\/\"><span style=\"font-weight: 400;\">Land your Dream Job<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.iwillteachyoutoberich.com\/salary-negotiation\/\"><span style=\"font-weight: 400;\">Negotiate a raise<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.iwillteachyoutoberich.com\/side-hustle-ideas\/\"><span style=\"font-weight: 400;\">Earn money on the side<\/span><\/a><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Next time you hear the same old tired advice of keeping a budget or cutting back on $2 lattes, ask yourself: Has that really worked for the millions of people who\u2019ve tried it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are they really not \u201ctrying hard enough?\u201d Or is there a systemic problem urging people to waste their limited cognition on near-meaningless tasks with little reward\u2026 should we focus them on high-leverage areas that will result in massive payoffs?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11ff16f elementor-widget elementor-widget-shortcode\" data-id=\"11ff16f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<section data-elementor-type=\"section\" data-elementor-id=\"106530\" class=\"elementor elementor-106530\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51156e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"51156e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e992b0\" data-id=\"4e992b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1b51f67 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"1b51f67\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fa237b9\" data-id=\"fa237b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b341c44 elementor-widget elementor-widget-heading\" data-id=\"b341c44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-large\">If you like this post, you'd love my Ultimate Guide to Habits<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccbe91b elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"ccbe91b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"193\" height=\"300\" src=\"https:\/\/www.iwillteachyoutoberich.com\/wp-content\/uploads\/2024\/06\/UG-to-Habits-Book-Cover-ts-193x300.png\" class=\"attachment-medium size-medium wp-image-106706\" alt=\"UG to Habits Book Cover\" srcset=\"https:\/\/www.iwillteachyoutoberich.com\/wp-content\/uploads\/2024\/06\/UG-to-Habits-Book-Cover-ts-193x300.png 193w, https:\/\/www.iwillteachyoutoberich.com\/wp-content\/uploads\/2024\/06\/UG-to-Habits-Book-Cover-ts.png 610w\" sizes=\"(max-width: 193px) 100vw, 193px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5130b32 elementor-widget elementor-widget-text-editor\" data-id=\"5130b32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It&#8217;s one of the best things I&#8217;ve published (and 100% free), just tell me where to send it:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85bbeee elementor-widget elementor-widget-qi_addons_for_elementor_wp_forms\" data-id=\"85bbeee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_wp_forms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-wp-forms\">\n\t<div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-53565\"><form id=\"wpforms-form-53565\" class=\"wpforms-validate wpforms-form\" data-formid=\"53565\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/wp-json\/wp\/v2\/posts\/8028\" data-token=\"66e6af08d87f69840240b16cedd73b28\" data-token-time=\"1779990482\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-53565-field_18-container\" class=\"wpforms-field wpforms-field-hidden\" data-field-type=\"hidden\" data-field-id=\"18\"><input type=\"hidden\" id=\"wpforms-53565-field_18\" name=\"wpforms[fields][18]\" value=\"https:\/\/www.iwillteachyoutoberich.com\/c-ultimate-guide-to-habits\/\"><\/div><div 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data-field-type=\"hidden\" data-field-id=\"13\"><input type=\"hidden\" id=\"wpforms-53565-field_13\" name=\"wpforms[fields][13]\" value=\"53565\"><\/div><div id=\"wpforms-53565-field_15-container\" class=\"wpforms-field wpforms-field-hidden\" data-field-type=\"hidden\" data-field-id=\"15\"><input type=\"hidden\" id=\"wpforms-53565-field_15\" name=\"wpforms[fields][15]\" value=\" \/ UG to Habits\"><\/div><div id=\"wpforms-53565-field_14-container\" class=\"wpforms-field wpforms-field-hidden\" data-field-type=\"hidden\" data-field-id=\"14\"><input type=\"hidden\" id=\"wpforms-53565-field_14\" name=\"wpforms[fields][14]\" value=\"{entry_page}\"><\/div><div id=\"wpforms-53565-field_20-container\" class=\"wpforms-field wpforms-field-html\" data-field-type=\"html\" data-field-id=\"20\"><div id=\"wpforms-53565-field_20\"><strong>If you like this post, you'd love my Ultimate Guide to Habits<\/strong><\/div><\/div><div id=\"wpforms-53565-field_21-container\" class=\"wpforms-field wpforms-field-html\" data-field-type=\"html\" data-field-id=\"21\"><div id=\"wpforms-53565-field_21\">It\u2019s one of the best things I\u2019ve published (and 100% free), just tell me where to send it:<\/div><\/div><div id=\"wpforms-53565-field_10-container\" class=\"wpforms-field wpforms-field-name\" data-field-type=\"name\" data-field-id=\"10\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-53565-field_10\">First Name <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-53565-field_10\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][10]\" placeholder=\"First Name\" required><\/div><div id=\"wpforms-53565-field_11-container\" class=\"wpforms-field wpforms-field-email\" data-field-type=\"email\" data-field-id=\"11\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-53565-field_11\">Email <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-53565-field_11\" class=\"wpforms-field-medium wpforms-field-required\" data-rule-restricted-email=\"1\" name=\"wpforms[fields][11]\" placeholder=\"Email Address\" spellcheck=\"false\" required><\/div><div id=\"wpforms-53565-field_19-container\" class=\"wpforms-field wpforms-field-html\" data-field-type=\"html\" data-field-id=\"19\"><div id=\"wpforms-53565-field_19\">Along with the guide, I'll also send you my Insiders newsletter where I share other exclusive content that's not on the blog.<\/div><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"53565\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/posts\/8028\"><input type=\"hidden\" name=\"url_referer\" value=\"http:\/\/www.iwillteachyoutoberich.com\/the-big-wins-manifesto\/\"><button type=\"submit\" 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width=\"610\" height=\"950\" src=\"https:\/\/www.iwillteachyoutoberich.com\/wp-content\/uploads\/2024\/06\/UG-to-Habits-Book-Cover-ts.png\" class=\"attachment-medium_large size-medium_large wp-image-106706\" alt=\"UG to Habits Book Cover\" srcset=\"https:\/\/www.iwillteachyoutoberich.com\/wp-content\/uploads\/2024\/06\/UG-to-Habits-Book-Cover-ts.png 610w, https:\/\/www.iwillteachyoutoberich.com\/wp-content\/uploads\/2024\/06\/UG-to-Habits-Book-Cover-ts-193x300.png 193w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ever wonder why some people achieve massive success while others stay stuck in the grind? In this article, I&#8217;ll break down the concept of Big Wins and show you how focusing on a few key strategies can outshine the usual advice. What do I mean by Big Wins? \u201cBig Wins\u201d are the game-changers that transform [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":111253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"_lmt_disableupdate":"no","_lmt_disable":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[222],"class_list":["post-8028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personal-development-and-productivity"],"acf":[],"aioseo_notices":[],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/posts\/8028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/comments?post=8028"}],"version-history":[{"count":0,"href":"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/posts\/8028\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/media\/111253"}],"wp:attachment":[{"href":"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/media?parent=8028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iwillteachyoutoberich.com\/wp-json\/wp\/v2\/categories?post=8028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}